{"id":19088,"date":"2014-10-22T00:00:00","date_gmt":"2014-10-21T22:00:00","guid":{"rendered":"https:\/\/jetline.pl\/marketing-with-a-spring\/"},"modified":"2014-10-22T00:00:00","modified_gmt":"2014-10-21T22:00:00","slug":"marketing-with-a-spring","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/marketing-with-a-spring\/","title":{"rendered":"Marketing with a Spring"},"content":{"rendered":"

There's been a lot of talk lately about choosing a logo for Poland. To be honest, I've grown accustomed to the eagle and feel attached to it.
\nOn the other hand, I don't want to criticize the idea of consistent and unified marketing communication of our country abroad. <\/p>\n

However, the way the logo is being created and selected is truly strange.
\nOn the project initiators' website, you can vote for a spring, a spring, or a spring.<\/p>\n

\"logo<\/a><\/p>\n

Great.
\nIt reminds me of a saying by a great visionary from 100 years ago, who offered cars in any color as long as it was black, black, or black - but those were different times and a different purpose.<\/p>\n

I planned to write a longer text - about the idea of the spring, about communication errors, stretching things, etc.
\nHowever, I remembered a certain drawing that was created during the student strike at the Warsaw University of Technology in 1989, authored by Micha\u0142 W\u0119grzynowski.<\/p>\n

I believe this drawing says it all.<\/p>\n

\"eagle\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

There's been a lot of talk lately about choosing a logo for Poland. To be honest, I've grown accustomed to the eagle and feel attached to it.
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