{"id":19140,"date":"2020-03-30T13:46:24","date_gmt":"2020-03-30T11:46:24","guid":{"rendered":"https:\/\/jetline.pl\/social-campaign-from-a-technical-perspective\/"},"modified":"2020-03-30T13:46:24","modified_gmt":"2020-03-30T11:46:24","slug":"social-campaign-from-a-technical-perspective","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/social-campaign-from-a-technical-perspective\/","title":{"rendered":"Social Campaign from a Technical Perspective"},"content":{"rendered":"

Advertising, any kind - not just a social campaign, should be creative and effective. Creative to attract the audience's attention, and effective to simply work and deliver the intended results. Regardless of which type of media we choose, we need to think through the campaign carefully from a technical perspective. Especially when we want to address an important social issue and draw attention to it from a specific target audience. <\/p>\n

Here are 3 tips on how to prepare a social campaign well.<\/p>\n

 <\/p>\n

    \n
  1. \n

    Define the target group<\/strong><\/h4>\n<\/li>\n<\/ol>\n

    The issues addressed by a social campaign usually concern a specific group of recipients. Therefore, the most important matter that we must discuss before starting any technical work is selecting and describing the target audience. Why? The explanation is very simple - to adapt the message to the recipient. Because different techniques, different content, even different language will be used in campaigns directed at children, adults, women, men, city or rural residents. <\/p>\n

     <\/p>\n

      \n
    1. \n

      Create a simple message<\/strong><\/h4>\n<\/li>\n<\/ol>\n

      No matter what tools we use and what technological advancements we employ - it will be difficult to achieve our goal if we don't develop a good slogan for our social campaign. It must be a simple, imagination-stimulating message that will prompt the recipient to reflect. But don't create long, lofty phrases \u2013 what counts here is direct contact with the recipient and words that will draw attention to the problem and socially important issues. See how Fundacja Przytul Psa (Hug a Dog Foundation) appeals for 1%<\/a> for their four-legged charges. <\/p>\n

       <\/p>\n

        \n
      1. \n

        Technology \u2013 take advantage of new achievements<\/strong><\/h4>\n<\/li>\n<\/ol>\n

        In the flood of information that reaches us daily, it is sometimes difficult to filter out the most important issues. Remember that we only have a few seconds to grab the audience's attention. It's worth using this time effectively. DOOH technology comes to our aid, which is directed at people outside their homes. It is perhaps the only marketing tool so flexible, allowing for precise planning, evaluation, and analysis of the effectiveness of actions taken in real-time. The DOOH technology enables the creation of dynamic information<\/a>, and thanks to the actions taken by recipients, its memorability and effectiveness increase. <\/p>\n","protected":false},"excerpt":{"rendered":"

        Advertising, any kind - not just a social campaign, should...<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,602],"tags":[616,705],"class_list":["post-19140","post","type-post","status-publish","format-standard","hentry","category-bez-kategorii","category-inspirations","tag-dooh-en","tag-social-campaign-en"],"acf":[],"yoast_head":"\nSocial Campaign from a Technical Perspective - Jet Line<\/title>\n<meta name=\"description\" content=\"Every advertisement - not just a social campaign, should be creative and effective. 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