{"id":19142,"date":"2014-03-12T00:00:00","date_gmt":"2014-03-11T23:00:00","guid":{"rendered":"https:\/\/jetline.pl\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\/"},"modified":"2014-03-12T00:00:00","modified_gmt":"2014-03-11T23:00:00","slug":"outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\/","title":{"rendered":"Outdoor Advertising Spending Increased by 4.2% in 2013 Compared to 2012!"},"content":{"rendered":"<p><span style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.428571429;\">Where? Not here... Here it dropped by 14%. OAAA, which is the equivalent of our IGRZ (Chamber of Commerce for Outdoor Advertising), has just announced the sales value of the American outdoor advertising market. In 2013, sales reached $6.9 billion, which is over 21 billion PLN. For comparison, IGRZ reports that the size of the OOH industry sales in Poland closed in 2013 with an amount of over 483 million PLN. It seems that our market is 43 times smaller than the American one.      <\/span><\/p>\n<p>The American OOH market has been growing for 15 consecutive years! Analyses by Magna Global and Kantar data confirm that it is the fastest growing advertising medium in the USA. Nancy Fletcher \u2013 President of OAAA (Outdoor Advertising Association of America) said that due to its unique ability to connect, engage and inspire consumers in an increasingly mobile and interactive market, OOH remains on a stable growth path.<br \/>\nAmong the 10 industry categories, the largest increase in outdoor advertising spending was shown by restaurants (+11%), insurance and real estate (+9%), schools, camps and seminars (+8%), various services and entertainment (6%) and retail (+5%).   <\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/03\/1005390_10152114412880211_494832450_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50 alignnone\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/03\/1005390_10152114412880211_494832450_n-300x214.jpg\" alt=\"1005390_10152114412880211_494832450_n\" width=\"640\" height=\"425\"><\/a><\/p>\n<div><\/div>\n<div><\/div>\n<div>Companies that invest the most in outdoor advertising in the USA include: McDonald's, Apple, Verizon, AT, Warner Bros. Pictures, JP Morgan Chase, Samsung, MetroPCS, Microsoft and Citigroup. <\/div>\n<div><\/div>\n<div>The growth in outdoor advertising spending is largely contributed to by the constant expansion of the digital media network. DOOH improves the effectiveness of advertisers' message delivery to consumers in today's increasingly fragmented media environment. <\/div>\n<div><\/div>\n<div>Will we ever see such optimistic data from IGRZ?<br \/>\nLet's hope so, and soon!<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Where? Not here... Here it dropped by 14%. OAAA, which is the equivalent of our IGRZ (Chamber of Commerce for Outdoor Advertising), has just announced the sales value of the American outdoor advertising market. In 2013, sales reached $6.9 billion, which is over 21 billion PLN. For comparison, IGRZ reports that the size of the OOH industry sales in Poland closed in 2013 with an amount of over 483 million PLN. It seems that our market is 43 times smaller than the American one.      <\/p>\n","protected":false},"author":17,"featured_media":17787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[593],"tags":[594,600,606],"class_list":["post-19142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-in-poland","tag-outdoor-en","tag-outdoor-advertising","tag-outdoor-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outdoor Advertising Spending Increased by 4.2% in 2013 Compared to 2012! - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Advertising Spending Increased by 4.2% in 2013 Compared to 2012! - Jet Line\" \/>\n<meta property=\"og:description\" content=\"Where? Not here... Here it dropped by 14%. OAAA, which is the equivalent of our IGRZ (Chamber of Commerce for Outdoor Advertising), has just announced the sales value of the American outdoor advertising market. In 2013, sales reached $6.9 billion, which is over 21 billion PLN. For comparison, IGRZ reports that the size of the OOH industry sales in Poland closed in 2013 with an amount of over 483 million PLN. It seems that our market is 43 times smaller than the American one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jetline.pl\/en\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\/\" \/>\n<meta property=\"og:site_name\" content=\"Jet Line\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-11T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/03\/1015997_10152250901720211_1984252768_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Micha\u0142 Ciundziewicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micha\u0142 Ciundziewicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\\\/\"},\"author\":{\"name\":\"Micha\u0142 Ciundziewicki\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/8928c2406a8800798001b8e09d8c7867\"},\"headline\":\"Outdoor Advertising Spending Increased by 4.2% in 2013 Compared to 2012!\",\"datePublished\":\"2014-03-11T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\\\/\"},\"wordCount\":260,\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/1015997_10152250901720211_1984252768_o.jpg\",\"keywords\":[\"outdoor\",\"outdoor advertising\",\"outdoor research\"],\"articleSection\":[\"OOH in Poland\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/outdoor-advertising-spending-increased-by-4-2-in-2013-compared-to-2012\\\/\",\"name\":\"Outdoor Advertising Spending Increased by 4.2% in 2013 Compared to 2012! 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