{"id":19167,"date":"2014-05-30T00:00:00","date_gmt":"2014-05-29T22:00:00","guid":{"rendered":"https:\/\/jetline.pl\/once-upon-a-time-at-piccadilly-circus-or-about-advertising-in-london-from-many-years-ago\/"},"modified":"2014-05-30T00:00:00","modified_gmt":"2014-05-29T22:00:00","slug":"once-upon-a-time-at-piccadilly-circus-or-about-advertising-in-london-from-many-years-ago","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/once-upon-a-time-at-piccadilly-circus-or-about-advertising-in-london-from-many-years-ago\/","title":{"rendered":"Once upon a Time at Piccadilly Circus, or about Advertising in London from many Years Ago..."},"content":{"rendered":"<p>London advertising agency FullScreem recreated Piccadilly Circus from half a century ago in the form of an interesting animation.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=AWml6G7w6fM<\/p>\n<p><a href=\"http:\/\/www.dailymail.co.uk\/news\/article-2621314\/Amazing-animation-compiled-using-50-year-old-images-shows-Piccadilly-Circus-looked-like-1961-complete-neon-Coca-Cola-sign-cigarette-billboard.html\" target=\"_blank\" rel=\"noopener\">www.dailymail.co.uk<\/a><\/p>\n<p>An amazing animation created using photographs from 50 years ago shows what Piccadilly Circus looked like on a May evening in 1961. Using photos found in archives and based on old weather reports, a short film was prepared showing the Statue of Eros, the large Coca-Cola neon sign installed in 1954, a Players cigarette advertisement, and a BP billboard from 1961. Martini, Dunlop, and Scotch.<br \/>\nBut these are other brands that we see in this charming animation.  <\/p>\n<p>Fifty years ago there were significantly more advertisements than today. The entire London Pavilion Theatre building was covered with advertisements. Billboards stretched further \u2013 into Shaftesbury Avenue.<br \/>\nThere were also more smaller advertisements, while currently large LED screens dominate this location.  <\/p>\n<p>The animation prepared by FullScreem encourages us to go back in time even further and see Piccadilly as it was seen by passersby in the 50s, 40s, 30s...<\/p>\n<p>And here is the result of my research \u2013 photos of this place illustrate how much outdoor advertising has changed over the last decades:<\/p>\n<p>Year 2014 \u2013 currently advertisements are placed only on the facades of buildings between Shaftesbury Avenue and Glasshouse Street, these are large LED screens...<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/2014_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-737\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/2014_01.jpg\" alt=\"2014_01\" width=\"640\" height=\"580\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-736\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/2014.png\" alt=\"2014\" width=\"640\" height=\"455\"><\/p>\n<p>The 60s \u2013 at this time neon signs ruled Piccadilly...<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1960_01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-733\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1960_01.png\" alt=\"1960_01\" width=\"640\" height=\"499\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1960_02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-734\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1960_02.png\" alt=\"1960_02\" width=\"640\" height=\"433\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1960_03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-735\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1960_03.jpg\" alt=\"1960_03\" width=\"640\" height=\"304\"><\/a><\/p>\n<p>The 50s \u2013 in 1954 the large Coca-Cola neon sign appears...<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1950_04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-731\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1950_04.jpg\" alt=\"1950_04\" width=\"640\" height=\"451\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1950_01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-729\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1950_01.png\" alt=\"1950_01\" width=\"640\" height=\"396\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1950_03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-730\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1950_03.jpg\" alt=\"1950_03\" width=\"640\" height=\"436\"><\/a><\/p>\n<p>The 40s \u2013 in some photos you can see that the Statue of Eros was protected from damage during the war...<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1940_03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-728\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1940_03.jpg\" alt=\"1940_03\" width=\"640\" height=\"454\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1940_02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-727\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1940_02.jpg\" alt=\"1940_02\" width=\"640\" height=\"584\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1940_01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-726\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1940_01.png\" alt=\"1940_01\" width=\"640\" height=\"439\"><\/a><\/p>\n<p>The 30s \u2013 the Guinness beer clock appears on Piccadilly...<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1930_03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-725 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1930_03.jpg\" alt=\"1930_03\" width=\"640\" height=\"449\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1930_01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-724\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1930_01.png\" alt=\"1930_01\" width=\"640\" height=\"406\"><\/a><\/p>\n<p>Year 1915 \u2013 advertisements appeared on Piccadilly Circus at the beginning of the 20th century,<br \/>\nthe first neon sign was Bovril \u2013 an advertisement for a soup seasoning brand...<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1915.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-723\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/05\/1915.jpg\" alt=\"1915\" width=\"640\" height=\"412\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London advertising agency FullScreem recreated Piccadilly Circus from half a century ago in the form of an interesting animation that shows what Piccadilly Circus looked like on a May evening in 1961.<\/p>\n","protected":false},"author":17,"featured_media":17798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[594,600],"class_list":["post-19167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-around-the-world","tag-outdoor-en","tag-outdoor-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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