{"id":19171,"date":"2014-02-12T00:00:00","date_gmt":"2014-02-11T23:00:00","guid":{"rendered":"https:\/\/jetline.pl\/advertising-on-wheels-half-in-jest-half-serious\/"},"modified":"2014-02-12T00:00:00","modified_gmt":"2014-02-11T23:00:00","slug":"advertising-on-wheels-half-in-jest-half-serious","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/","title":{"rendered":"Advertising on Wheels: Half in Jest, Half Serious"},"content":{"rendered":"

There's a place in the mountains I love to return to. I've been going back there for almost thirty years now.
\nAt the beginning of my journeys in that direction, I noticed a small advertisement,
\nwhich made a lasting impression on me.
\nThe ad was small, perhaps 1m\u00b2, but placed in such a way that everyone saw it,
\nand the most interesting part was the slogan: FUNERALS ON INSTALLMENTS. <\/p>\n

Driving, I tried to imagine how that was possible, I considered various scenarios, but I won't delve into that topic. That advertisement, seen in my youth, made me realize a universally known truth: a bricklayer builds houses, a tailor sews clothes... And advertising must be handled by an advertising specialist. If things start to go differently, it usually doesn't look professional, it's often funny, but worst of all - it stops being safe. With this thought in mind, I decided to share observations from not so long ago. These observations concern advertising on wheels, or rather, the lack of limits to human imagination ;). <\/p>\n

<\/div>\n
The first example is advertising on vehicles, which usually only operate on training grounds,<\/div>\n
their prime, however, eventually ends, and probably that's why - why shouldn't it end up as almost mobile advertising?<\/div>\n
<\/div>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
And can advertising on wheels be combined with a workplace? Of course! Here's an example: <\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
And how can advertising be combined with cultural heritage (automotive, of course)?<\/div>\n
That's not a problem either:<\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
Ingenuity also applies to methods of securing advertising; the methods vary, a wheel clamp is standard, but any advertisement can be tied, welded, or chained to the ground.<\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
If anyone didn't know what can happen when advertising is poorly secured, this is what can happen:<\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
\n
Just to be clear - that last advertisement was attached, but the chain was too short...<\/div>\n
<\/div>\n
And what can be done when our car \u2013 pardon: advertising medium \u2013 completely falls apart and even the most lenient gentleman at the Vehicle Inspection Station won't stamp it for us?<\/div>\n
It's simple \u2013 you have to push the scrap onto the client.<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
However, if we wanted to focus on quality, an idea would also emerge....<\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/div>\n
<\/div>\n

<\/p>\n

Besides, who said advertising has to be in one piece?<\/div>\n
\n
Sometimes it's better not to boast about political affiliations.<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n
<\/div>\n

<\/p>\n

We also include advertising on two wheels:<\/p>\n

\"\"<\/a><\/p>\n

This story about the variety of advertising media and the ingenuity of entrepreneurs can be continued
\nuntil the grave.
\nSure, everyone faces that.
\nHopefully, the funeral won't have to be on installments.<\/div>\n
<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

There's a place in the mountains I love to return to. I've been going back there for almost thirty years now. At the beginning of my journeys in that direction, I noticed a small advertisement, which made a lasting impression on me. The ad was small, perhaps 1m\u00b2, but placed in such a way that everyone saw it, and the most interesting part was the slogan: FUNERALS ON INSTALLMENTS. <\/p>\n","protected":false},"author":16,"featured_media":17782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[593],"tags":[765,594],"class_list":["post-19171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-in-poland","tag-mobile-advertising","tag-outdoor-en"],"acf":[],"yoast_head":"\nAdvertising on Wheels: Half in Jest, Half Serious - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising on Wheels: Half in Jest, Half Serious - Jet Line\" \/>\n<meta property=\"og:description\" content=\"There's a place in the mountains I love to return to. I've been going back there for almost thirty years now. At the beginning of my journeys in that direction, I noticed a small advertisement, which made a lasting impression on me. The ad was small, perhaps 1m\u00b2, but placed in such a way that everyone saw it, and the most interesting part was the slogan: FUNERALS ON INSTALLMENTS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/\" \/>\n<meta property=\"og:site_name\" content=\"Jet Line\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-11T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/02\/photo-1467455781299-564214d70153.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcin Maszewski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcin Maszewski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/\"},\"author\":{\"name\":\"Marcin Maszewski\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/2b55407aa079f3dd2bcabed6d4f439de\"},\"headline\":\"Advertising on Wheels: Half in Jest, Half Serious\",\"datePublished\":\"2014-02-11T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/photo-1467455781299-564214d70153.jpeg\",\"keywords\":[\"mobile advertising\",\"outdoor\"],\"articleSection\":[\"OOH in Poland\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/\",\"name\":\"Advertising on Wheels: Half in Jest, Half Serious - Jet Line\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/photo-1467455781299-564214d70153.jpeg\",\"datePublished\":\"2014-02-11T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/photo-1467455781299-564214d70153.jpeg\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/photo-1467455781299-564214d70153.jpeg\",\"width\":1400,\"height\":933},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/advertising-on-wheels-half-in-jest-half-serious\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising on Wheels: Half in Jest, Half Serious\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"name\":\"Jet Line\",\"description\":\"Tworzymy przestrze\u0144 do komunikacji\",\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jetline.pl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\",\"name\":\"Jet Line\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"width\":4946,\"height\":2016,\"caption\":\"Jet Line\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/2b55407aa079f3dd2bcabed6d4f439de\",\"name\":\"Marcin Maszewski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g\",\"caption\":\"Marcin Maszewski\"},\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/author\\\/marcin_m\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising on Wheels: Half in Jest, Half Serious - Jet Line","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/","og_locale":"en_US","og_type":"article","og_title":"Advertising on Wheels: Half in Jest, Half Serious - Jet Line","og_description":"There's a place in the mountains I love to return to. I've been going back there for almost thirty years now. At the beginning of my journeys in that direction, I noticed a small advertisement, which made a lasting impression on me. The ad was small, perhaps 1m\u00b2, but placed in such a way that everyone saw it, and the most interesting part was the slogan: FUNERALS ON INSTALLMENTS.","og_url":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/","og_site_name":"Jet Line","article_published_time":"2014-02-11T23:00:00+00:00","og_image":[{"width":1400,"height":933,"url":"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/02\/photo-1467455781299-564214d70153.jpeg","type":"image\/jpeg"}],"author":"Marcin Maszewski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marcin Maszewski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/#article","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/"},"author":{"name":"Marcin Maszewski","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/2b55407aa079f3dd2bcabed6d4f439de"},"headline":"Advertising on Wheels: Half in Jest, Half Serious","datePublished":"2014-02-11T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/"},"wordCount":432,"publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"image":{"@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/02\/photo-1467455781299-564214d70153.jpeg","keywords":["mobile advertising","outdoor"],"articleSection":["OOH in Poland"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/","url":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/","name":"Advertising on Wheels: Half in Jest, Half Serious - Jet Line","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/#primaryimage"},"image":{"@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/02\/photo-1467455781299-564214d70153.jpeg","datePublished":"2014-02-11T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/#primaryimage","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/02\/photo-1467455781299-564214d70153.jpeg","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2014\/02\/photo-1467455781299-564214d70153.jpeg","width":1400,"height":933},{"@type":"BreadcrumbList","@id":"https:\/\/jetline.pl\/en\/advertising-on-wheels-half-in-jest-half-serious\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/jetline.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Advertising on Wheels: Half in Jest, Half Serious"}]},{"@type":"WebSite","@id":"https:\/\/jetline.pl\/en\/#website","url":"https:\/\/jetline.pl\/en\/","name":"Jet Line","description":"Tworzymy przestrze\u0144 do komunikacji","publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jetline.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jetline.pl\/en\/#organization","name":"Jet Line","url":"https:\/\/jetline.pl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","width":4946,"height":2016,"caption":"Jet Line"},"image":{"@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/2b55407aa079f3dd2bcabed6d4f439de","name":"Marcin Maszewski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g","caption":"Marcin Maszewski"},"url":"https:\/\/jetline.pl\/en\/author\/marcin_m\/"}]}},"_links":{"self":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/comments?post=19171"}],"version-history":[{"count":0,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/media\/17782"}],"wp:attachment":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/media?parent=19171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/categories?post=19171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/tags?post=19171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}