{"id":19197,"date":"2016-01-12T00:00:00","date_gmt":"2016-01-11T23:00:00","guid":{"rendered":"https:\/\/jetline.pl\/new-years-resolutions-and-organization\/"},"modified":"2016-01-12T00:00:00","modified_gmt":"2016-01-11T23:00:00","slug":"new-years-resolutions-and-organization","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/","title":{"rendered":"New Year's Resolutions and Organization"},"content":{"rendered":"

How are your New Year's resolutions going? Do you have room for one more - professional one?
\nI'd like to encourage you to undertake an effort that, I bet, will bear fruit in the future.<\/p>\n

\"JL<\/a>
\nA few days ago, together with Ania Jachimczyk, we worked on an article about how to prepare for a meeting with a graphic designer, designer, or art director when planning an advertising campaign (any campaign, not just outdoor, though we naturally focused on OOH).
\nOf course, you need to think through actions, goals, develop a strategy, assumptions, and finally fill out a brief.
\nIt will likely include detailed questions about technical issues: communication channels, area, duration, target audience. Also about competition: who they are and why we consider them better than us.
\nBut that's not all.
\nThe brief will include questions about previous projects, past advertisements, slogans, and color schemes. <\/p>\n

And here we come to the heart of the matter: at the beginning of the new year, I encourage you to either do some organizing, or work systematically so you won't have to do it next year.
\nThis year, we're organizing and structuring our brand archive.
\nReady? Here are some helpful questions. <\/p>\n

Does your brand have a visual identity guide?
\nDo you have specified typefaces?
\nDo you have a defined color scheme?
\nIs your brand logo prepared in different variants, and are there specified correct and incorrect variants and uses of the logotype?
\nIs there an archive containing previous versions of logos, slogans, past advertisements, and communications?<\/p>\n

A brand, like a personality, changes over time. An archive of previous designs, visual changes, and logos is important for observing the brand's development and changes. What was there before, what can be referenced, what should definitely \/ certainly \/ temporarily be abandoned.
\nIt's a goldmine of knowledge and at the same time - invaluable help for designers we invite to collaborate.
\nWe help designers get to know our brand, and we help ourselves understand it even better. <\/p>\n

Good luck organizing your marketing drawers!<\/p>\n

PS. The illustration shows the evolution of Jet Line's logo from 1994 to 2015. The slide proved very useful in the presentation in July 2015, when we were preparing for relocation and rebranding.<\/p>\n","protected":false},"excerpt":{"rendered":"

How are your New Year's resolutions going? Do you have room for one more - professional one? I'd like to encourage you to undertake an effort that, I bet, will bear fruit in the future. <\/p>\n","protected":false},"author":4,"featured_media":17845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[602],"tags":[778,598,610,617],"class_list":["post-19197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirations","tag-brand","tag-design-en","tag-marketing-en","tag-ooh-en"],"acf":[],"yoast_head":"\nNew Year's Resolutions and Organization - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Year's Resolutions and Organization - Jet Line\" \/>\n<meta property=\"og:description\" content=\"How are your New Year's resolutions going? Do you have room for one more - professional one? I'd like to encourage you to undertake an effort that, I bet, will bear fruit in the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"Jet Line\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-11T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/11\/photo-1436891678271-9c672565d8f6.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"3165\" \/>\n\t<meta property=\"og:image:height\" content=\"2374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Agnieszka Maszewska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agnieszka Maszewska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/\"},\"author\":{\"name\":\"Agnieszka Maszewska\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/812f8ee66fca5983ac4546b92b0ad756\"},\"headline\":\"New Year's Resolutions and Organization\",\"datePublished\":\"2016-01-11T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/photo-1436891678271-9c672565d8f6.jpeg\",\"keywords\":[\"brand\",\"design\",\"marketing\",\"OOH\"],\"articleSection\":[\"Inspirations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/\",\"name\":\"New Year's Resolutions and Organization - Jet Line\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/photo-1436891678271-9c672565d8f6.jpeg\",\"datePublished\":\"2016-01-11T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/photo-1436891678271-9c672565d8f6.jpeg\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/photo-1436891678271-9c672565d8f6.jpeg\",\"width\":3165,\"height\":2374},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/new-years-resolutions-and-organization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Year's Resolutions and Organization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"name\":\"Jet Line\",\"description\":\"Tworzymy przestrze\u0144 do komunikacji\",\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jetline.pl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\",\"name\":\"Jet Line\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"width\":4946,\"height\":2016,\"caption\":\"Jet Line\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/812f8ee66fca5983ac4546b92b0ad756\",\"name\":\"Agnieszka Maszewska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5648fab1268c4319922d7c62936fcebdfbb68914ece5642d694ac0c78057a72d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5648fab1268c4319922d7c62936fcebdfbb68914ece5642d694ac0c78057a72d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5648fab1268c4319922d7c62936fcebdfbb68914ece5642d694ac0c78057a72d?s=96&d=mm&r=g\",\"caption\":\"Agnieszka Maszewska\"},\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/author\\\/gnieszka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Year's Resolutions and Organization - Jet Line","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/","og_locale":"en_US","og_type":"article","og_title":"New Year's Resolutions and Organization - Jet Line","og_description":"How are your New Year's resolutions going? Do you have room for one more - professional one? I'd like to encourage you to undertake an effort that, I bet, will bear fruit in the future.","og_url":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/","og_site_name":"Jet Line","article_published_time":"2016-01-11T23:00:00+00:00","og_image":[{"width":3165,"height":2374,"url":"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/11\/photo-1436891678271-9c672565d8f6.jpeg","type":"image\/jpeg"}],"author":"Agnieszka Maszewska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Agnieszka Maszewska","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/#article","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/"},"author":{"name":"Agnieszka Maszewska","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/812f8ee66fca5983ac4546b92b0ad756"},"headline":"New Year's Resolutions and Organization","datePublished":"2016-01-11T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/"},"wordCount":378,"publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"image":{"@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/11\/photo-1436891678271-9c672565d8f6.jpeg","keywords":["brand","design","marketing","OOH"],"articleSection":["Inspirations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/","url":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/","name":"New Year's Resolutions and Organization - Jet Line","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/#primaryimage"},"image":{"@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/11\/photo-1436891678271-9c672565d8f6.jpeg","datePublished":"2016-01-11T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/#primaryimage","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/11\/photo-1436891678271-9c672565d8f6.jpeg","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/11\/photo-1436891678271-9c672565d8f6.jpeg","width":3165,"height":2374},{"@type":"BreadcrumbList","@id":"https:\/\/jetline.pl\/en\/new-years-resolutions-and-organization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/jetline.pl\/en\/"},{"@type":"ListItem","position":2,"name":"New Year's Resolutions and Organization"}]},{"@type":"WebSite","@id":"https:\/\/jetline.pl\/en\/#website","url":"https:\/\/jetline.pl\/en\/","name":"Jet Line","description":"Tworzymy przestrze\u0144 do komunikacji","publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jetline.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jetline.pl\/en\/#organization","name":"Jet Line","url":"https:\/\/jetline.pl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","width":4946,"height":2016,"caption":"Jet Line"},"image":{"@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/812f8ee66fca5983ac4546b92b0ad756","name":"Agnieszka Maszewska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5648fab1268c4319922d7c62936fcebdfbb68914ece5642d694ac0c78057a72d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5648fab1268c4319922d7c62936fcebdfbb68914ece5642d694ac0c78057a72d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5648fab1268c4319922d7c62936fcebdfbb68914ece5642d694ac0c78057a72d?s=96&d=mm&r=g","caption":"Agnieszka Maszewska"},"url":"https:\/\/jetline.pl\/en\/author\/gnieszka\/"}]}},"_links":{"self":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/comments?post=19197"}],"version-history":[{"count":0,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/media\/17845"}],"wp:attachment":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/media?parent=19197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/categories?post=19197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/tags?post=19197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}