{"id":19217,"date":"2016-03-15T00:00:00","date_gmt":"2016-03-14T23:00:00","guid":{"rendered":"https:\/\/jetline.pl\/better-to-advertise-in-reality-than-virtually\/"},"modified":"2016-03-15T00:00:00","modified_gmt":"2016-03-14T23:00:00","slug":"better-to-advertise-in-reality-than-virtually","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/","title":{"rendered":"Better to Advertise in Reality than Virtually"},"content":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" width=\"1\/1\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text]How many online ads reach real people? Advertisers are spending more and more money<br \/>\non online advertising, and at the same time, their concern about whether this money is well spent is growing. <\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OOH_Desktop_Infographic_4.png\" rel=\"attachment wp-att-2345\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2345 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OOH_Desktop_Infographic_4.png\" alt=\"OOH_Desktop_Infographic_4\" width=\"581\" height=\"425\"><\/a><\/p>\n<p>Here are some statistics:<br \/>\nStudies show that up to 54% of display ads are not viewed at all.<br \/>\nAs much as $7.5 billion out of $14 billion spent on display advertising in 2013 went to waste.<br \/>\nOf the remaining \u201c\"visible\" ads, 61.5% were \"viewed\"\u201d only by internet bots,<br \/>\ngenerating traffic on websites.<br \/>\n25% of online ads are fraud attempts.<br \/>\nOnly 8% of ads are viewed by real people. <\/p>\n<p>These statistics were used by the Outdoor Advertising Association of America (OAAA) in a campaign targeting people from advertising agencies, media houses, and marketing departments.<br \/>\nBillboards appeared on city streets near the headquarters of large agencies and companies with the slogan \"this ad is real\". The address <a href=\"http:\/\/feelthereal.com\/\" target=\"_blank\" rel=\"noopener\">feelthereal.com<\/a> was also intentionally placed on the posters, encouraging people to learn more about the campaign. <\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/BN-KM431_OAAAcm_P_20150925151419.jpg\" rel=\"attachment wp-att-2347\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2347 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/BN-KM431_OAAAcm_P_20150925151419.jpg\" alt=\"BN-KM431_OAAAcm_P_20150925151419\" width=\"640\" height=\"426\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Outdoor advertising is something physical, tangible. It operates in the real world and is therefore a very good medium for strengthening activities in digital channels, in the virtual world.<br \/>\nAs many as 23% of people who see outdoor advertising reach for their smartphone to find more information about the advertised content online. This indicator is lower in other media, reaching 16%.<br \/>\nThe \"Feel the Real\" campaign shows how outdoor advertising can make the virtual become real.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OutdoorAdvertisingAssociation_FeeltheReal15.jpg\" rel=\"attachment wp-att-2349\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2349 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OutdoorAdvertisingAssociation_FeeltheReal15.jpg\" alt=\"OutdoorAdvertisingAssociation_FeeltheReal15\" width=\"640\" height=\"427\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>It's human nature to want to share, and technology has made sharing easier.<br \/>\nWhen everyone has a smartphone, access to news, entertainment, social media, or shopping is available wherever we are.<br \/>\nSocial media not only connects people but even takes over the role of traditional search engines where we used to look for information we needed. Now we search for information about what interests us through Facebook, Twitter, or YouTube, and at the same time, we immediately learn the opinions of friends and strangers on the subject. <\/p>\n<p>Sharing information on social media now plays the role that information passed during conversations or meetings, by word of mouth, once did. It becomes a separate communication channel - a \"borrowed\" medium - as opposed to paid media (TV, radio, press, OOH) or owned media (company websites, visual branding elements, wrapped company vehicles).<br \/>\nThis new communication channel is quickly gaining importance.<br \/>\nOutdoor advertising, because it surrounds us for most of our activities, can encourage the discovery of online content and provoke interaction. Research conducted by the Media Behaviour Institute shows that OOH has the potential to strengthen social media campaigns by up to 212%, and mobile device campaigns by up to 316%.  <\/p>\n<p>An interesting example of such interaction between outdoor advertising and social media was Coca-Cola's \"Share a Coke\" campaign conducted in Times Square, New York.<br \/>\nA huge billboard displayed the hashtag <em>#cokemyname,<\/em> to which people could send their names via Twitter. Stories related to the participants' names appeared on the screen. A camera photographed and tweeted the screen image to the participant, who could then share this photo<br \/>\nwith friends.  <\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/cokemyname.jpg\" rel=\"attachment wp-att-2351\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2351 size-large\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/cokemyname-576x1024.jpg\" alt=\"#cokemyname\" width=\"576\" height=\"1024\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Mark Zuckerberg once said that ads on Facebook should be content, that is, information shared by users.<\/p>\n<p>The best content is passed on, people are eager to share it.<br \/>\nOutdoor advertising effectively stimulates such actions.<br \/>\nAnd as we can see, advertisers are increasingly and better utilizing this.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many online ads reach real people? Advertisers are spending more and more money<br \/>\non online advertising, and at the same time, their concern about whether this money is well spent is growing. <\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[800,610,801,600,754,642,802],"class_list":["post-19217","post","type-post","status-publish","format-standard","hentry","category-ooh-around-the-world","tag-billboard-en-2","tag-marketing-en","tag-online-advertising","tag-outdoor-advertising","tag-outdoor-advertising-en-2","tag-research","tag-virtual-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better to Advertise in Reality than Virtually - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better to Advertise in Reality than Virtually - Jet Line\" \/>\n<meta property=\"og:description\" content=\"How many online ads reach real people? Advertisers are spending more and more money on online advertising, and at the same time, their concern about whether this money is well spent is growing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/\" \/>\n<meta property=\"og:site_name\" content=\"Jet Line\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-14T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/06\/1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Micha\u0142 Ciundziewicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micha\u0142 Ciundziewicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/\"},\"author\":{\"name\":\"Micha\u0142 Ciundziewicki\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/8928c2406a8800798001b8e09d8c7867\"},\"headline\":\"Better to Advertise in Reality than Virtually\",\"datePublished\":\"2016-03-14T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/\"},\"wordCount\":635,\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/OOH_Desktop_Infographic_4.png\",\"keywords\":[\"billboard\",\"marketing\",\"online advertising\",\"outdoor advertising\",\"outdoor advertising\",\"research\",\"virtual advertising\"],\"articleSection\":[\"OOH around the world\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/\",\"name\":\"Better to Advertise in Reality than Virtually - Jet Line\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/OOH_Desktop_Infographic_4.png\",\"datePublished\":\"2016-03-14T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/OOH_Desktop_Infographic_4.png\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/OOH_Desktop_Infographic_4.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/better-to-advertise-in-reality-than-virtually\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Better to Advertise in Reality than Virtually\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"name\":\"Jet Line\",\"description\":\"Tworzymy przestrze\u0144 do komunikacji\",\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jetline.pl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\",\"name\":\"Jet Line\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"width\":4946,\"height\":2016,\"caption\":\"Jet Line\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/8928c2406a8800798001b8e09d8c7867\",\"name\":\"Micha\u0142 Ciundziewicki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eff453b434025a316de0bcb6d8f65423e9731b6d49e0df260f96acb375e6a745?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eff453b434025a316de0bcb6d8f65423e9731b6d49e0df260f96acb375e6a745?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eff453b434025a316de0bcb6d8f65423e9731b6d49e0df260f96acb375e6a745?s=96&d=mm&r=g\",\"caption\":\"Micha\u0142 Ciundziewicki\"},\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/author\\\/michal_c\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Better to Advertise in Reality than Virtually - Jet Line","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/","og_locale":"en_US","og_type":"article","og_title":"Better to Advertise in Reality than Virtually - Jet Line","og_description":"How many online ads reach real people? Advertisers are spending more and more money on online advertising, and at the same time, their concern about whether this money is well spent is growing.","og_url":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/","og_site_name":"Jet Line","article_published_time":"2016-03-14T23:00:00+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/06\/1200x630.jpg","type":"image\/jpeg"}],"author":"Micha\u0142 Ciundziewicki","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micha\u0142 Ciundziewicki","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/#article","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/"},"author":{"name":"Micha\u0142 Ciundziewicki","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/8928c2406a8800798001b8e09d8c7867"},"headline":"Better to Advertise in Reality than Virtually","datePublished":"2016-03-14T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/"},"wordCount":635,"publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"image":{"@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OOH_Desktop_Infographic_4.png","keywords":["billboard","marketing","online advertising","outdoor advertising","outdoor advertising","research","virtual advertising"],"articleSection":["OOH around the world"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/","url":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/","name":"Better to Advertise in Reality than Virtually - Jet Line","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/#primaryimage"},"image":{"@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OOH_Desktop_Infographic_4.png","datePublished":"2016-03-14T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/#primaryimage","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OOH_Desktop_Infographic_4.png","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/03\/OOH_Desktop_Infographic_4.png"},{"@type":"BreadcrumbList","@id":"https:\/\/jetline.pl\/en\/better-to-advertise-in-reality-than-virtually\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/jetline.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Better to Advertise in Reality than Virtually"}]},{"@type":"WebSite","@id":"https:\/\/jetline.pl\/en\/#website","url":"https:\/\/jetline.pl\/en\/","name":"Jet Line","description":"Tworzymy przestrze\u0144 do komunikacji","publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jetline.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jetline.pl\/en\/#organization","name":"Jet Line","url":"https:\/\/jetline.pl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","width":4946,"height":2016,"caption":"Jet Line"},"image":{"@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/8928c2406a8800798001b8e09d8c7867","name":"Micha\u0142 Ciundziewicki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eff453b434025a316de0bcb6d8f65423e9731b6d49e0df260f96acb375e6a745?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eff453b434025a316de0bcb6d8f65423e9731b6d49e0df260f96acb375e6a745?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eff453b434025a316de0bcb6d8f65423e9731b6d49e0df260f96acb375e6a745?s=96&d=mm&r=g","caption":"Micha\u0142 Ciundziewicki"},"url":"https:\/\/jetline.pl\/en\/author\/michal_c\/"}]}},"_links":{"self":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/comments?post=19217"}],"version-history":[{"count":0,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19217\/revisions"}],"wp:attachment":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/media?parent=19217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/categories?post=19217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/tags?post=19217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}