{"id":19220,"date":"2022-09-28T14:55:46","date_gmt":"2022-09-28T12:55:46","guid":{"rendered":"https:\/\/jetline.pl\/lets-signlets-help-outdoor-live-campaign\/"},"modified":"2022-09-28T14:55:46","modified_gmt":"2022-09-28T12:55:46","slug":"lets-signlets-help-outdoor-live-campaign","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/lets-signlets-help-outdoor-live-campaign\/","title":{"rendered":"Let's Sign=Let's Help. Outdoor LIVE Campaign"},"content":{"rendered":"

Let's Sign=Let's Help on the digital MORE screen. <\/strong><\/p>\n

Our mission at Jet Line is to create spaces for communication. We came up with this slogan many years ago. It remains unchanged and is rooted in our company's identity. A month ago, we conceived an idea of how to use DOOH screens, which don't emit sound, in an unconventional way - but still related to communication. The International Day of the Deaf and Sign Language was approaching. We joined forces with Integracja Foundation<\/a> and created the Let's Sign=Let's Help campaign.
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\"Let's
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For this purpose, we chose the MORE screen at 48\/54 Z\u0142ota Street, where the Berendowicz Kublin hair salon is located. We set up a professional recording studio - we installed lights, cameras, and invited Ma\u0142gosia Liman\u00f3wka - a wonderful, expressive Polish Sign Language interpreter, and Justyna Szot, who is deaf. <\/p>\n

The studio feed was broadcast directly to the MORE screen in real-time. Ma\u0142gosia taught passersby basic phrases in Polish Sign Language. For convenience - in this first lesson, we included translations in the form of subtitles displayed on the screen. <\/p>\n

Thanks to the camera mounted on the MORE screen, the interpreter could see passersby from her perspective and interact with them, while also correcting or confirming properly signed phrases.<\/p>\n

When Justyna appeared in Ma\u0142gosia's place after some time, passersby could communicate with her using the phrases they had learned earlier. The subtitles translating Polish Sign Language disappeared from the screen, so communication was based solely on non-verbal contact. <\/p>\n