{"id":19221,"date":"2016-05-05T00:00:00","date_gmt":"2016-05-04T22:00:00","guid":{"rendered":"https:\/\/jetline.pl\/mothers-day-in-the-big-city\/"},"modified":"2016-05-05T00:00:00","modified_gmt":"2016-05-04T22:00:00","slug":"mothers-day-in-the-big-city","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/mothers-day-in-the-big-city\/","title":{"rendered":"Mother's Day in the Big City"},"content":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" width=\"1\/1\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text]Mother New York, an advertising agency from New York, asked 150 mothers, including the mothers of their employees, what they wish for themselves on Mother's Day. Do you know what they answered? <!--more--><\/p>\n<p>In Polish it would probably sound something like: \"For God's sake, listen to me for once!\"<br \/>\nand of course it would be directed at their little son or daughter.<\/p>\n<p>However, Mother New York agency concluded that not only children, regardless of their age, need motherly advice and decided to share it with the city. Here's some motherly nagging that some people miss while others have had enough of it, straight from New York. Strikingly accurate, delightfully out of home.  <\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/05\/Dzie%C5%84-matki-2.png\" rel=\"attachment wp-att-2480\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2480\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/05\/Dzie%C5%84-matki-2.png\" alt=\"Mother's Day (2)\" width=\"640\" height=\"360\"><\/a><\/p>\n<p><em>I didn't go nine months without a glass of wine so you could go to a job you hate.<\/em><br \/>\n<em>  Love, Mom.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/05\/Dzie%C5%84-matki-2.jpg\" rel=\"attachment wp-att-2479\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2479\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/05\/Dzie%C5%84-matki-2.jpg\" alt=\"Mother's Day (2)\" width=\"640\" height=\"469\"><\/a><\/p>\n<p><em>If I could pick up yours, you can pick up the dog's.<\/em><br \/>\n<em>  Love, Mom.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/05\/Mother.jpg\" rel=\"attachment wp-att-2481\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2481\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/05\/Mother.jpg\" alt=\"Mother\" width=\"640\" height=\"398\"><\/a><\/p>\n<p><em>Don't even think I'm cleaning that up.<\/em><br \/>\n<em>  Love, Mom.<\/em><\/p>\n<p>The execution of the campaign itself is also noteworthy: Mother New York prepared a special survey,<br \/>\nactually collected mothers' voices, including the voices of their own employees' moms, and gave employees a free day off after the holiday (in the US, Mother's Day is celebrated on the second Sunday in May, which this year<br \/>\nwas May 8th). This is not only an interesting campaign but also a warm gesture toward employees who, if they want, can spend that extra Monday with their mothers. <\/p>\n<p>(And we hope that after such a weekend, no other message from those currently in the city would appear:<br \/>\n<em>Just once you could say something nice about me to that therapist. Love, Mom <\/em>)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>all photos via: adweek.com[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mother New York, an advertising agency from New York, asked 150 mothers, including the mothers of their employees, what they wish for themselves on Mother's Day. Do you know what they answered? <\/p>\n","protected":false},"author":4,"featured_media":17859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[682,594,600,631,654,609],"class_list":["post-19221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-around-the-world","tag-advertising-in-the-city","tag-outdoor-en","tag-outdoor-advertising","tag-outdoor-advertising-en","tag-outdoor-campaign","tag-outdoor-poster"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mother&#039;s Day in the Big City - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/mothers-day-in-the-big-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother&#039;s Day in the Big City - Jet Line\" \/>\n<meta property=\"og:description\" content=\"Mother New York, an advertising agency from New York, asked 150 mothers, including the mothers of their employees, what they wish for themselves on Mother&#039;s Day. 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