{"id":19227,"date":"2016-08-30T00:00:00","date_gmt":"2016-08-29T22:00:00","guid":{"rendered":"https:\/\/jetline.pl\/expand-your-communication-space-with-us\/"},"modified":"2016-08-30T00:00:00","modified_gmt":"2016-08-29T22:00:00","slug":"expand-your-communication-space-with-us","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/expand-your-communication-space-with-us\/","title":{"rendered":"Expand your Communication Space with Us"},"content":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" width=\"1\/1\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text]There are over 65,000 outdoor advertising media in Poland. How can you stand out?<br \/>\nYou can think outside the box.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/11.jpg\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2649 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/11.jpg\" alt=\"11\" width=\"640\" height=\"426\"><\/a><\/p>\n<p>Advertising in space, with a spatial element on it, in technical industry language called<br \/>\n<em>cut out<\/em>, is an integral part of the creative design in the form of a 2D element that extends beyond the billboard outline.<br \/>\nWhy do this and isn't a classic poster enough?<br \/>\nOf course it is.<br \/>\nIt's enough until... it isn't.<br \/>\nSometimes it's worth looking for other ideas and thinking outside the box.<br \/>\nOr rather, outside the outline.<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2641 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/1.jpg\" alt=\"1\" width=\"640\" height=\"418\"><\/a><\/p>\n<p>Advertising structures vary in height and appearance, and the advertising boards mounted on them differ in format, location, and reach. Research shows that viewers spend an average of 7 seconds looking at a poster.<br \/>\nThat's why what's on it and how it's displayed is very important.<br \/>\nDid you know that a <em>cut out<\/em> can double the advertising impact on an outdoor medium? <\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2644 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/6.jpg\" alt=\"6\" width=\"640\" height=\"359\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Cut out<\/em> makes the entire graphic more visible.<br \/>\nWhen something is happening on the poster, we notice it faster.<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Obraz9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2654 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Obraz9.jpg\" alt=\"Image9\" width=\"640\" height=\"287\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2642 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/4.jpg\" alt=\"4\" width=\"640\" height=\"340\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Cut out<\/em> is an opportunity for creative action and playing with space.<br \/>\nYou can use context, relate to the surroundings or an event.<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/10-crop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2648 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/10-crop.jpg\" alt=\"10-crop\" width=\"640\" height=\"246\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Choosing a single message goal usually poses a challenge.<br \/>\nMeanwhile, a <em>cut out<\/em> showcases one selected product benefit, one key message element.<br \/>\nSounds like good practice for implementing minimalism in design? That's when advertising becomes more readable. <\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2643 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/5.jpg\" alt=\"5\" width=\"640\" height=\"426\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Which element is the most important in the message?<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2649 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/11.jpg\" alt=\"11\" width=\"640\" height=\"426\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>You can say something without using words.<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Obraz10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2660 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Obraz10.jpg\" alt=\"Image10\" width=\"640\" height=\"296\"><\/a><\/p>\n<p>You can make connections effectively and impressively.<br \/>\nStep out of the frame and look from a different perspective.<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Angry-birds-movie-cutout-billboard.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2674 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Angry-birds-movie-cutout-billboard.jpg\" alt=\"Angry birds movie cutout billboard\" width=\"640\" height=\"469\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Obraz15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2661 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/Obraz15.jpg\" alt=\"Image15\" width=\"640\" height=\"299\"><\/a><\/p>\n<p><em><br \/>\nCut out - <\/em>see you on our media!<\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2646 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/8.jpg\" alt=\"8\" width=\"640\" height=\"424\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/7-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2662 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/7-1.jpg\" alt=\"7\" width=\"640\" height=\"427\"><\/a><\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2647 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2016\/08\/9.jpg\" alt=\"9\" width=\"640\" height=\"480\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\/<em>source: Jet Line archive, aotw, adweek<\/em>\/<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are over 65,000 outdoor advertising media in Poland. How can you stand out?  <strong>You can think outside the box.<\/strong><\/p>\n","protected":false},"author":4,"featured_media":17868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[602,604,593],"tags":[596,673,798,827,598,617,600,631,754,609,595],"class_list":["post-19227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirations","category-ooh-around-the-world","category-ooh-in-poland","tag-creation","tag-creative-outdoor","tag-creativity","tag-cut-out-en","tag-design-en","tag-ooh-en","tag-outdoor-advertising","tag-outdoor-advertising-en","tag-outdoor-advertising-en-2","tag-outdoor-poster","tag-posters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expand your Communication Space with Us - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/expand-your-communication-space-with-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expand your Communication Space with Us - Jet Line\" \/>\n<meta property=\"og:description\" content=\"There are over 65,000 outdoor advertising media in Poland. 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