{"id":19246,"date":"2017-05-25T00:00:00","date_gmt":"2017-05-24T22:00:00","guid":{"rendered":"https:\/\/jetline.pl\/75th-obie-awards-in-history\/"},"modified":"2017-05-25T00:00:00","modified_gmt":"2017-05-24T22:00:00","slug":"75th-obie-awards-in-history","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/75th-obie-awards-in-history\/","title":{"rendered":"75th Obie Awards in History"},"content":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" width=\"1\/1\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text]On May 16th in New Orleans, the 75th OBIE Awards Show took place, during which awards were presented for the best creations in outdoor advertising. <\/p>\n<p>The Platinum OBIE Award was given to the <strong><em>#What'sHappening<\/em><\/strong> campaign, prepared by Twitter. The campaign stood out with its simple and powerful message. The posters feature images of the most pressing and current social and political topics. The images include a hashtag that, instead of content, precedes the most important element captured in the frame, along with Twitter's characteristic logo.   <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5186\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2017\/05\/1-1-1024x292.jpg\" alt=\"\" width=\"640\" height=\"183\"><br \/>\nSeven Gold OBIE Awards were also presented, including to: Sly Fox agency for the creative work for McDonald's <strong><em>Election Day<\/em><\/strong> campaign, McCann London for the <strong><em>Ethos Travel<\/em><\/strong> campaign, Wieden+Kennedy for the <strong><em>Unlimited Greatness<\/em><\/strong> campaign featuring Serena Williams, and the AIDS Healthcare Foundation for the <strong><em>FreeSTDCheck.org<\/em><\/strong> campaign.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5187\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2017\/05\/2-1.jpg\" alt=\"\" width=\"400\" height=\"114\"><\/p>\n<p>Among the ten posters honored with Silver OBIE, notable creations were prepared by OOH Outfront, displayed on digital billboards in recognition of athletes who passed away last year - Muhammad Ali and Pat Summitt, as well as for special events such as elections.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5188\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2017\/05\/3.jpg\" alt=\"\" width=\"400\" height=\"218\"><\/p>\n<p>26 Bronze OBIE awards were also presented.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5189\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2017\/05\/4.jpg\" alt=\"\" width=\"600\" height=\"329\"><\/p>\n<p>Among the finalists were several interesting and unusual creations using 3D elements<br \/>\nor add-ons to advertising boards.<br \/>\nAs for new additions - this year, four new categories were introduced to the OBIE Awards program \u2013 Copywriting, Digital Design, Illustration, and Photography.<\/p>\n<p>All the honored creations can be viewed at: <a href=\"http:\/\/obieawards.org\/Current-Winners\">http:\/\/obieawards.org\/Current-Winners<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\"...<\/p>\n","protected":false},"author":17,"featured_media":17894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[884,883,805,754,885],"class_list":["post-19246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-around-the-world","tag-advertising-poster","tag-new-orleans","tag-obie-awards-en","tag-outdoor-advertising-en-2","tag-twitter-in-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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