{"id":19260,"date":"2019-11-21T10:59:08","date_gmt":"2019-11-21T09:59:08","guid":{"rendered":"https:\/\/jetline.pl\/100-years-ago-advertising-in-warsaw-press\/"},"modified":"2019-11-21T10:59:08","modified_gmt":"2019-11-21T09:59:08","slug":"100-years-ago-advertising-in-warsaw-press","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/","title":{"rendered":"100 Years Ago. Advertising in Warsaw Press."},"content":{"rendered":"

A year ago, also in an anniversary article 100 years ago. Advertising in pre-war Warsaw <\/a> we wrote about what outdoor advertising looked like in the interwar period. Today, we'll look at an example of press advertising from that time, though outdoor advertising will also make an appearance. <\/p>\n

At the end of the 19th century in Warsaw, one of the significant fashion trendsetters was the Bogus\u0142aw Herse Fashion House. Bogus\u0142aw Herse's company frequently and eagerly used advertising. Their advertisements appeared in many of the periodicals published at that time.
\nIn 1899, the Bogus\u0142aw Herse Fashion House acquired a new headquarters at 150 Marsza\u0142kowska Street. The building, which was located between Kr\u00f3lewska and Rysia streets, no longer exists today, but it can be seen on an old postcard. <\/p>\n

\"\"<\/p>\n

This photo is also interesting because it shows two of the first systematic outdoor advertising media that were popular in Warsaw at the turn of the 19th and 20th centuries: an announcement kiosk and an advertising column.<\/p>\n

The Herse fashion house organized fashion shows, and one of the models was actress Stefania Grodzie\u0144ska. The company also published its own catalogs and offered mail-order sales. Ladies who couldn't travel to Warsaw could send their measurements (special forms were available), include their well-fitting bodice, and wait for a delivery of a dress, specially tailored to their measurements at Herse.
\nThe company capitalized on the fact that their clients included famous and popular figures. The Herse Fashion House dressed actresses like Hanka Ordon\u00f3wna and Maria Majdrowicz\u00f3wna, as well as ladies such as: Zofia Batycka - Miss Polonia 1930, Maria Mo\u015bcicka - wife of the Polish President, Madame Laroche - the French ambassador's wife, Countess Beata Branicka, Countess Maria Potocka, Mrs. Augusta Zaleska - wife of the Commercial Bank president, and many other distinguished ladies. <\/p>\n

One of the magazines that featured advertisements for the Herse Fashion House was Tygodnik Ilustrowany, a socio-cultural weekly that was published continuously for 80 years, starting from 1859.
\nWhile browsing through archival volumes, I came across a very interesting Herse advertisement in the January 1919 issue:<\/p>\n

\"\"<\/p>\n

The advertisement is for a fur collection, and the illustration shows a Polish soldier in a maciej\u00f3wka cap, driving a car with an eagle-emblazoned pennant.
\nThis might be the first advertisement showing the new reality at the beginning of 1919.<\/p>\n

You can read more about the history of the Bogus\u0142aw Herse Fashion House on the website: Herse<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A year ago, also in an anniversary article 100 years...<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,593],"tags":[597,905,906,600,647],"class_list":["post-19260","post","type-post","status-publish","format-standard","hentry","category-bez-kategorii","category-ooh-in-poland","tag-advertising","tag-herse-fashion-house","tag-old-warsaw","tag-outdoor-advertising","tag-outdoor-advertising-media"],"acf":[],"yoast_head":"\nAdvertising in Warsaw Press 100 Years Ago<\/title>\n<meta name=\"description\" content=\"We take a look at the streets of old Warsaw, where advertising appears on two systematic OOH media: columns and kiosks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising in Warsaw Press 100 Years Ago\" \/>\n<meta property=\"og:description\" content=\"We take a look at the streets of old Warsaw, where advertising appears on two systematic OOH media: columns and kiosks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/\" \/>\n<meta property=\"og:site_name\" content=\"Jet Line\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-21T09:59:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jetline.pl\/wp-content\/uploads\/2019\/11\/Ulica_Marszalkowska_rog_Kredytowej_w_Warszawie_1908.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcin Maszewski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcin Maszewski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/\"},\"author\":{\"name\":\"Marcin Maszewski\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/2b55407aa079f3dd2bcabed6d4f439de\"},\"headline\":\"100 Years Ago. Advertising in Warsaw Press.\",\"datePublished\":\"2019-11-21T09:59:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/\"},\"wordCount\":414,\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg\",\"keywords\":[\"advertising\",\"Herse fashion house\",\"old Warsaw\",\"outdoor advertising\",\"outdoor advertising media\"],\"articleSection\":[\"Bez kategorii\",\"OOH in Poland\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/\",\"name\":\"Advertising in Warsaw Press 100 Years Ago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg\",\"datePublished\":\"2019-11-21T09:59:08+00:00\",\"description\":\"We take a look at the streets of old Warsaw, where advertising appears on two systematic OOH media: columns and kiosks.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/100-years-ago-advertising-in-warsaw-press\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"100 Years Ago. Advertising in Warsaw Press.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"name\":\"Jet Line\",\"description\":\"Tworzymy przestrze\u0144 do komunikacji\",\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jetline.pl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\",\"name\":\"Jet Line\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"contentUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/logo_poziom_logo_poziom_czerwone-1.png\",\"width\":4946,\"height\":2016,\"caption\":\"Jet Line\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/2b55407aa079f3dd2bcabed6d4f439de\",\"name\":\"Marcin Maszewski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g\",\"caption\":\"Marcin Maszewski\"},\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/author\\\/marcin_m\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising in Warsaw Press 100 Years Ago","description":"We take a look at the streets of old Warsaw, where advertising appears on two systematic OOH media: columns and kiosks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/","og_locale":"en_US","og_type":"article","og_title":"Advertising in Warsaw Press 100 Years Ago","og_description":"We take a look at the streets of old Warsaw, where advertising appears on two systematic OOH media: columns and kiosks.","og_url":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/","og_site_name":"Jet Line","article_published_time":"2019-11-21T09:59:08+00:00","og_image":[{"width":1280,"height":865,"url":"https:\/\/jetline.pl\/wp-content\/uploads\/2019\/11\/Ulica_Marszalkowska_rog_Kredytowej_w_Warszawie_1908.jpg","type":"image\/jpeg"}],"author":"Marcin Maszewski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marcin Maszewski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/#article","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/"},"author":{"name":"Marcin Maszewski","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/2b55407aa079f3dd2bcabed6d4f439de"},"headline":"100 Years Ago. Advertising in Warsaw Press.","datePublished":"2019-11-21T09:59:08+00:00","mainEntityOfPage":{"@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/"},"wordCount":414,"publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"image":{"@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2019\/11\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg","keywords":["advertising","Herse fashion house","old Warsaw","outdoor advertising","outdoor advertising media"],"articleSection":["Bez kategorii","OOH in Poland"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/","url":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/","name":"Advertising in Warsaw Press 100 Years Ago","isPartOf":{"@id":"https:\/\/jetline.pl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/#primaryimage"},"image":{"@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/#primaryimage"},"thumbnailUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2019\/11\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg","datePublished":"2019-11-21T09:59:08+00:00","description":"We take a look at the streets of old Warsaw, where advertising appears on two systematic OOH media: columns and kiosks.","breadcrumb":{"@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/#primaryimage","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2019\/11\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2019\/11\/Ulica_Marsza%C5%82kowska_r%C3%B3g_Kredytowej_w_Warszawie_1908-1024x692.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/jetline.pl\/en\/100-years-ago-advertising-in-warsaw-press\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/jetline.pl\/en\/"},{"@type":"ListItem","position":2,"name":"100 Years Ago. Advertising in Warsaw Press."}]},{"@type":"WebSite","@id":"https:\/\/jetline.pl\/en\/#website","url":"https:\/\/jetline.pl\/en\/","name":"Jet Line","description":"Tworzymy przestrze\u0144 do komunikacji","publisher":{"@id":"https:\/\/jetline.pl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jetline.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jetline.pl\/en\/#organization","name":"Jet Line","url":"https:\/\/jetline.pl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","contentUrl":"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/09\/logo_poziom_logo_poziom_czerwone-1.png","width":4946,"height":2016,"caption":"Jet Line"},"image":{"@id":"https:\/\/jetline.pl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jetline.pl\/en\/#\/schema\/person\/2b55407aa079f3dd2bcabed6d4f439de","name":"Marcin Maszewski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92afa04298914b5b75f33031fa9c2b89626c9f918b20a345d60e393557b3d0c3?s=96&d=mm&r=g","caption":"Marcin Maszewski"},"url":"https:\/\/jetline.pl\/en\/author\/marcin_m\/"}]}},"_links":{"self":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/comments?post=19260"}],"version-history":[{"count":0,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/posts\/19260\/revisions"}],"wp:attachment":[{"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/media?parent=19260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/categories?post=19260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetline.pl\/en\/wp-json\/wp\/v2\/tags?post=19260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}