{"id":19308,"date":"2024-10-09T15:45:14","date_gmt":"2024-10-09T13:45:14","guid":{"rendered":"https:\/\/jetline.pl\/ooh-and-digital-ooh-in-mediapanel\/"},"modified":"2024-10-09T15:45:14","modified_gmt":"2024-10-09T13:45:14","slug":"ooh-and-digital-ooh-in-mediapanel","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/ooh-and-digital-ooh-in-mediapanel\/","title":{"rendered":"OOH and Digital OOH in Mediapanel"},"content":{"rendered":"<p>Such things only out of home! Our out of home media, <a href=\"https:\/\/jetline.pl\/en\/offer\/ooh-motorway\/\">classic Motorway<\/a> and <a href=\"https:\/\/jetline.pl\/en\/offer\/dooh-more-2\/\">digital MORE<\/a>, are included in Gemius' <a href=\"https:\/\/media-panel.pl\/pl\/\">Mediapanel<\/a>. But not just ours \u2013 also media owned by AMS, Clear Channel, Synergic and Warexpo, companies associated with <a href=\"https:\/\/oohlife.org\/o-nas\/igrz\/\">OOHLife Chamber of Commerce (formerly IGRZ)<\/a>.  <\/p>\n<p>&nbsp;<\/p>\n<h4>What is Mediapanel?<\/h4>\n<p>&nbsp;<\/p>\n<p class=\"text-md-left\">It's Poland's first cross-media study based on a single source.<\/p>\n<p>&nbsp;<\/p>\n<p>It shows the full market potential (including global publishers) of internet, television and radio, and now outdoor advertising as well. This makes it possible to compare and estimate the potential of all media groups. This is crucial in the context of presenting combined reach.  <\/p>\n<p>&nbsp;<\/p>\n<p>Data is presented daily. Any time period can be analyzed, and results are available 7 days a week through a convenient online interface. <\/p>\n<p>&nbsp;<\/p>\n<h4>What Does this Mean? A Lot of Good Things. <\/h4>\n<p>&nbsp;<\/p>\n<p>First: with access to OOH and Digital OOH information in Mediapanel, you have access to measured and reliable data about outdoor advertising reach in Poland.<\/p>\n<p>&nbsp;<\/p>\n<p>Second: you can check and compare media reach to choose the best communication strategy for you and your goals.<\/p>\n<p>&nbsp;<\/p>\n<p>And third: including outdoor advertising reach information in the study is a joint initiative of market representatives and Gemius. The project is carried out in cooperation with OOHlife Chamber of Commerce (formerly IGRZ) and is open-ended. Additional companies can include their outdoor advertising media in the study at any time.  <\/p>\n<p>&nbsp;<\/p>\n<p>This is very good news for the outdoor advertising market: Mediapanel - cross-media audience measurement - shows our medium's huge potential compared to others.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"3025\" height=\"2017\" class=\"alignnone size-full wp-image-16712\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/10\/DOOH_liczenie.jpg\" alt=\"\"><\/p>\n<p>We welcome you to join us, welcome to OOH and Digital OOH.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Such things only out of home! Our out of home...<\/p>\n","protected":false},"author":4,"featured_media":18987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[915,58,908,593],"tags":[917,916],"class_list":["post-19308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-research","category-bez-kategorii","category-news","category-ooh-in-poland","tag-mediapanel-en","tag-ooh-advertising-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OOH and Digital OOH in Mediapanel. Gemius X Jet Line<\/title>\n<meta name=\"description\" content=\"Our OOH and Digital OOH media included in the Mediapanel study by Gemius. Discover data about outdoor advertising reach in Poland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/ooh-and-digital-ooh-in-mediapanel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OOH and Digital OOH in Mediapanel. Gemius X Jet Line\" \/>\n<meta property=\"og:description\" content=\"Our OOH and Digital OOH media included in the Mediapanel study by Gemius. Discover data about outdoor advertising reach in Poland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jetline.pl\/en\/ooh-and-digital-ooh-in-mediapanel\/\" \/>\n<meta property=\"og:site_name\" content=\"Jet Line\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-09T13:45:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jetline.pl\/wp-content\/uploads\/2024\/06\/1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Agnieszka Maszewska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agnieszka Maszewska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/ooh-and-digital-ooh-in-mediapanel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/ooh-and-digital-ooh-in-mediapanel\\\/\"},\"author\":{\"name\":\"Agnieszka Maszewska\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#\\\/schema\\\/person\\\/812f8ee66fca5983ac4546b92b0ad756\"},\"headline\":\"OOH and Digital OOH in Mediapanel\",\"datePublished\":\"2024-10-09T13:45:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/ooh-and-digital-ooh-in-mediapanel\\\/\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/ooh-and-digital-ooh-in-mediapanel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jetline.pl\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/media1.jpg\",\"keywords\":[\"Mediapanel\",\"OOH advertising study\"],\"articleSection\":[\"Audience research\",\"Bez kategorii\",\"News\",\"OOH in Poland\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jetline.pl\\\/en\\\/ooh-and-digital-ooh-in-mediapanel\\\/\",\"url\":\"https:\\\/\\\/jetline.pl\\\/en\\\/ooh-and-digital-ooh-in-mediapanel\\\/\",\"name\":\"OOH and Digital OOH in Mediapanel. 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