{"id":19354,"date":"2020-04-10T13:12:46","date_gmt":"2020-04-10T11:12:46","guid":{"rendered":"https:\/\/jetline.pl\/outdoor-for-people-on-the-front-lines\/"},"modified":"2020-04-10T13:12:46","modified_gmt":"2020-04-10T11:12:46","slug":"outdoor-for-people-on-the-front-lines","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/outdoor-for-people-on-the-front-lines\/","title":{"rendered":"Outdoor for People on the Front Lines"},"content":{"rendered":"

During this difficult time, Outdoor answers questions, offers advice and support. It also thanks heroes, even though they don't consider themselves heroes. How does it do this? You can read about it in the article below. <\/p>\n

The outbreak of the epidemic and the related situation in the country and worldwide caught us by surprise. No one expected such major changes in everyday life. We weren't prepared for them. The new reality has affected all industries, including advertising, and OOH advertising in particular. How do you run campaigns displayed outside the home when everyone should avoid going out and traveling? What should we communicate to audiences during this difficult time for everyone? <\/p>\n

Warnings from the Screen<\/strong><\/h4>\n

Knowledge about how to stay safe during the coronavirus epidemic is very important. Despite numerous messages appearing on TV and the internet, some people don't follow basic rules. That's why it's so important to keep reminding everyone. Stay at home - and if you go out - remember to take precautions. It's true: we can't completely give up going out. We still need to shop and go to the pharmacy. However, nothing exempts us from following safety rules. <\/p>\n

    \n
  1. Avoid shaking hands when greeting.<\/li>\n
  2. Wash your hands frequently and thoroughly.<\/li>\n
  3. Maintain distance from people you're talking to.<\/li>\n
  4. Cover your nose and mouth when coughing and sneezing.<\/li>\n<\/ol>\n

    \"avoid<\/p>\n

    Such messages have been displayed on MyLED<\/a> screens in the center of Warsaw since the beginning of the epidemic.<\/p>\n

    A similar campaign was conducted in the USA. The American Out of Home Advertising Association, in cooperation with the Centers for Disease Control and Prevention, created a campaign informing people how to stay safe. The campaign encouraged visiting the CDC website dedicated to coronavirus. <\/p>\n

    Each of these initiatives had one goal.
    \nThey reminded people how to behave safely and responsibly, and what to pay attention to when out of home.<\/p>\n

    \"\"<\/strong><\/p>\n

    Thanks to People Working on the Front Lines<\/strong><\/h4>\n

    In recent weeks, many people have stayed at home. We practice physical distancing and avoid mass gatherings. This is very important and necessary. For thousands of others - the time of the epidemic is a time of work and service, often associated with the risk of health loss. We're talking about healthcare workers: doctors, nurses, lab technicians, orderlies, as well as supermarket employees, couriers and delivery people, postal workers... All of them guarantee basic services that enable functioning. <\/p>\n

    The out of home industry in Great Britain united in a nationwide DOOH campaign called \"Grateful Britain\". Digital screens across Great Britain lit up with thanks to those fighting on the front lines. <\/p>\n

    \"\"<\/strong><\/p>\n

    Comfort and Hope <\/strong><\/h4>\n

    At the end of March, children in Great Britain started an initiative of painting rainbows, a symbol of hope. The works of young artists can be admired in the windows of many houses and apartments. The pictures lifted spirits and inspired. People from the Ocean Outdoor advertising agency decided to go a step further. Together with their children, they created rainbow images that were displayed on digital outdoor screens across the country. <\/p>\n

    \"rainbow<\/p>\n","protected":false},"excerpt":{"rendered":"

    During this difficult time, Outdoor answers questions, offers advice and...<\/p>\n","protected":false},"author":20,"featured_media":18615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,602,604,593],"tags":[975,974,616,617,675],"class_list":["post-19354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","category-inspirations","category-ooh-around-the-world","category-ooh-in-poland","tag-coronavirus","tag-covid-19-en","tag-dooh-en","tag-ooh-en","tag-outdoor-carriers"],"acf":[],"yoast_head":"\nOutdoor for People on the Front Lines - Jet Line<\/title>\n<meta name=\"description\" content=\"Outdoor supports frontline workers in the fight against COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/outdoor-for-people-on-the-front-lines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor for People on the Front Lines - 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