{"id":19378,"date":"2018-04-25T11:39:43","date_gmt":"2018-04-25T09:39:43","guid":{"rendered":"https:\/\/jetline.pl\/about-how-mcdonalds-forecasts-the-weather-and-how-to-creatively-use-dooh-capabilities\/"},"modified":"2018-04-25T11:39:43","modified_gmt":"2018-04-25T09:39:43","slug":"about-how-mcdonalds-forecasts-the-weather-and-how-to-creatively-use-dooh-capabilities","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/about-how-mcdonalds-forecasts-the-weather-and-how-to-creatively-use-dooh-capabilities\/","title":{"rendered":"About how McDonald's Forecasts the Weather and how to Creatively Use DOOH Capabilities!"},"content":{"rendered":"

[vc_row type=\"in_container\" full_screen_row_position=\"middle\" column_margin=\"default\" column_direction=\"default\" column_direction_tablet=\"default\" column_direction_phone=\"default\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" row_border_radius=\"none\" row_border_radius_applies=\"bg\" overflow=\"visible\" overlay_strength=\"0.3\" gradient_direction=\"left_to_right\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_tablet=\"inherit\" column_padding_phone=\"inherit\" column_padding_position=\"all\" column_element_direction_desktop=\"default\" column_element_spacing=\"default\" desktop_text_alignment=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_backdrop_filter=\"none\" column_shadow=\"none\" column_border_radius=\"none\" column_link_target=\"_self\" column_position=\"default\" gradient_direction=\"left_to_right\" overlay_strength=\"0.3\" width=\"1\/1\" tablet_width_inherit=\"default\" animation_type=\"default\" bg_image_animation=\"none\" border_type=\"simple\" column_border_width=\"none\" column_border_style=\"solid\"][image_with_animation image_url=\"10641\" image_size=\"full\" animation_type=\"entrance\" animation=\"Fade In\" animation_easing=\"default\" animation_movement_type=\"transform_y\" hover_animation=\"none\" alignment=\"\" border_radius=\"none\" box_shadow=\"none\" image_loading=\"default\" max_width=\"100%\" max_width_mobile=\"default\"][divider line_type=\"No Line\" custom_height=\"40\"][vc_column_text]McDonald \u201cs is known for original advertisements and likes to surprise with creativity in implementing their campaigns. This time, the McDonald\u201d s network in Great Britain launched an extraordinary DOOH campaign that forecasted the weather for the upcoming days. <\/p>\n

The network famous for its tasty burgers joined forces with MET OFFICE to predict the weather - unpredictable especially perhaps in Great Britain - on giant LED screens across the country.<\/p>\n

The campaign used iconographics depicting meals from the restaurant's menu. They resembled weather icons, forecasting changing atmospheric conditions for the upcoming 5 days. <\/p>\n

The weather map replaced traditional icons with, among others, a burger resembling the sun or a box of fries announcing upcoming rain. This unconventional form of weather forecasting was based on eight menu items that show all the changes occurring in April weather. <\/p>\n

Ben Newman from the creative department of Leo Burnett London commented on the campaign: \"Don't trust the meteorologist. In April, McDonald's has you in sight.\"<\/p>\n

Take example from the best and get inspired by creative implementation on Digital OOH!<\/p>\n

Discover the capabilities and effectiveness of DOOH media<\/a><\/p>\n

See what we do on MORE screens<\/a>[\/vc_column_text][divider line_type=\"No Line\" custom_height=\"40\"][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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