{"id":19398,"date":"2016-04-07T00:00:00","date_gmt":"2016-04-06T22:00:00","guid":{"rendered":"https:\/\/jetline.pl\/tablet-wanted-media-consumption\/"},"modified":"2016-04-07T00:00:00","modified_gmt":"2016-04-06T22:00:00","slug":"tablet-wanted-media-consumption","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/tablet-wanted-media-consumption\/","title":{"rendered":"Tablet Wanted: Media Consumption"},"content":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_shadow=\"none\" column_border_radius=\"none\" width=\"1\/1\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\"][vc_column_text]Everyone has their rituals. For example, I \u2013 after coming home, I start looking for my tablet, which I usually put on a shelf. After searching half the house, I find it with my daughter, who needs at least 3 monitors to function properly. I actually admire that, I get lost with just two.   <span id=\"more-2405\"><\/span><br \/>\nLooking at the bigger picture, one can notice a certain trend \u2013 media are looking for different ways to attract audiences. The time spent with media is systematically increasing, only the proportions between different types are changing. <\/p>\n<p>According to the ZenithOptimedia MEDIA CONSUMPTION FORECASTS* report, in 2015 people worldwide spent an average of 492 minutes per day using media.<br \/>\nThis is 1.4% more than in 2014.<br \/>\nIn Central and Eastern Europe, this time is much higher at 622 minutes \u2013 which means that statistically, each of us has contact with various media for almost 10.5 hours a day.<br \/>\nAccording to the Ipsos MediaCT study, this time is even longer.<\/p>\n<p>The chart below shows the breakdown by individual media according to the MEDIA CONSUMPTION FORECASTS report for Central Europe.<\/p>\n<p>The given values refer to the number of minutes spent on media consumption per day.<\/p>\n<p>Looking at the research results for 65 countries, several trends can be observed:<\/p>\n<ul>\n<li>the fastest-growing medium is the internet, between 2010 and 2015 its share in overall media consumption more than doubled: from 59.6 minutes per day to 122.4 minutes per day;<\/li>\n<li>during the same period, television experienced the largest decline \u2013 over 8%, yet it still remains the most popular medium;<\/li>\n<li>the time spent with outdoor advertising is steadily growing \u2013 by 2.5% in the same period.<\/li>\n<\/ul>\n<p>If this trend continues, I'll be looking for my tablet outside the house.<br \/>\nI suspect it will ride away on a bicycle with my child.<\/p>\n<p>*<a href=\"http:\/\/zenithmedia.se\/wp-content\/uploads\/2015\/05\/Media%20Consumption%20Forecasts%202015.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/zenithmedia.se\/wp-content\/uploads\/2015\/05\/Media%20Consumption%20Forecasts%202015.pdf<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone has their rituals. For example, I \u2013 after coming home, I start looking for my tablet, which I usually put on a shelf. After searching half the house, I find it with my daughter, who needs at least 3 monitors to function properly. I actually admire that, I get lost with just two   <\/p>\n","protected":false},"author":16,"featured_media":17854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604,593],"tags":[1048,1047,594,642],"class_list":["post-19398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-around-the-world","category-ooh-in-poland","tag-media-consumption","tag-media-day","tag-outdoor-en","tag-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tablet Wanted: Media Consumption - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/tablet-wanted-media-consumption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tablet Wanted: Media Consumption - Jet Line\" \/>\n<meta property=\"og:description\" content=\"Everyone has their rituals. For example, I \u2013 after coming home, I start looking for my tablet, which I usually put on a shelf. After searching half the house, I find it with my daughter, who needs at least 3 monitors to function properly. 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