{"id":19399,"date":"2015-03-22T00:00:00","date_gmt":"2015-03-21T23:00:00","guid":{"rendered":"https:\/\/jetline.pl\/advertising-that-reaches-its-destination\/"},"modified":"2015-03-22T00:00:00","modified_gmt":"2015-03-21T23:00:00","slug":"advertising-that-reaches-its-destination","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/advertising-that-reaches-its-destination\/","title":{"rendered":"Advertising that Reaches its Destination"},"content":{"rendered":"<p>Sometimes, when we're short on Motorway 12x4 m billboards, we joke that we should have a few Motorways on wheels in reserve. They could go where needed and then move elsewhere before returning to the garage. Outdoor advertising on wheels? Wait... this has been working for a long time.   <\/p>\n<p>If you want to learn more about our mobile outdoor advertising carriers - <a href=\"http:\/\/jetline.pl\/oferta\/mobijet\/\" target=\"_blank\" rel=\"noopener\">MobiJets<\/a> or <a href=\"http:\/\/jetline.pl\/oferta\/jetbike\/\" target=\"_blank\" rel=\"noopener\">JetBikes<\/a>, be sure to visit our website jetline.pl and look for articles on this blog. Today, we invite you for a quick look abroad. <\/p>\n<p>Where classic outdoor advertising media aren't enough, because for example there aren't enough of them, or where advertising is needed for shorter campaigns - during events or weekend promotional activities, that's where mobile outdoor advertising is irreplaceable. Here's how IKEA provided inspiration in the United States. <\/p>\n<p><a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/03\/ooh-mobile-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1887 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/03\/ooh-mobile-3.jpeg\" alt=\"ooh-mobile-3\" width=\"397\" height=\"232\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Mobile carriers bring the message to selected recipients, determined based on the brief, unlike classic carriers that build mass reach. Experts from Media Life Magazine emphasize that precision targeting is one of the major advantages over classic outdoor advertising. The latter, as they joke, hopes that people will walk past it. How can a local restaurant invite nearby residents? As simply as possible: \u201cFollow me\u201d (if we were designing the ad, we'd probably shorten the text, but it's not bad - remember that advertising on wheels not only drives around but also parks a lot, which encourages careful reading)     <\/p>\n<p>.  <a href=\"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/03\/ooh-mobile.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1885 size-full\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/03\/ooh-mobile.jpeg\" alt=\"ooh-mobile\" width=\"391\" height=\"202\"><\/a><\/p>\n<p>The next example is an interesting idea for precise targeting, though the message tone might be considered less than subtle. Here's how a real estate office specifically suggests moving to a different - better - location. If you want to live in a clean environment free of graffiti, choose our services, because wouldn't you want better neighbors?  <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1895\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/03\/ADWORLD-LAYOUT-PROP-24-1024x794.jpg\" alt=\"ADWORLD-LAYOUT-PROP-24\" width=\"634\" height=\"492\"><\/p>\n<p>&nbsp;<\/p>\n<p>And here's one of my favorite ads, also from the mobile world and additionally<br \/>\nfrom one of my favorite topics - place marketing. The advertising carrier in a campaign promoting Norway to skiers is... a bus in a German city. Norway invites ski enthusiasts and communicates that they are welcome there in exactly this way. \u201cWe're going to Norway\u201d.   <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1898 size-medium\" src=\"https:\/\/jetline.pl\/wp-content\/uploads\/2015\/03\/narty-225x300.jpg\" alt=\"skiing\" width=\"225\" height=\"300\"><\/p>\n<p>&nbsp;<\/p>\n<p>If you have your favorite ads on wheels, share them with us. We'd love to see them.  <em>sources: aotw, medialifemagazine.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, when we're short on Motorway 12x4 m billboards, we...<\/p>\n","protected":false},"author":4,"featured_media":17836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[1049,623,622,765],"class_list":["post-19399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh-around-the-world","tag-advertising-carrier","tag-jetbike-en","tag-mobijet-en","tag-mobile-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising that Reaches its Destination - Jet Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jetline.pl\/en\/advertising-that-reaches-its-destination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising that Reaches its Destination - 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