{"id":19509,"date":"2025-07-10T15:31:06","date_gmt":"2025-07-10T13:31:06","guid":{"rendered":"https:\/\/jetline.pl\/esg-in-a-small-company-how-did-we-reduce-our-carbon-footprint-by-half-in-two-years\/"},"modified":"2025-07-10T16:07:27","modified_gmt":"2025-07-10T14:07:27","slug":"esg-in-a-small-company-how-did-we-reduce-our-carbon-footprint-by-half-in-two-years-2","status":"publish","type":"post","link":"https:\/\/jetline.pl\/en\/esg-in-a-small-company-how-did-we-reduce-our-carbon-footprint-by-half-in-two-years-2\/","title":{"rendered":"Jet Line, NGOs, Culture and other Good Things Happening out of Home"},"content":{"rendered":"

I'm writing this article in the first days of July 2025. It will be a brief summary of the first half of our partnership collaborations, something like our code of conduct<\/em> and a collection of best practices, and who knows, maybe also an inspiration for someone. In any case, that's the intention guiding me. <\/p>\n

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Micro-summary<\/h4>\n

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In the first half of 2025, we partnered with 45 organizations and institutions (foundations, associations, cultural institutions, aid organizations) running their promotional campaigns on our MORE, Motorway and MobiJet media. <\/p>\n

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In the vast majority, we broadcast them on MORE digital screens, which reach over a million people daily
\n(how do we know this? read here<\/a>)<\/u> <\/p>\n

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We broadcast a total of 90 different spots that were displayed in the 8 largest cities in Poland.<\/p>\n

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1 campaign was on MobiJet.
\n2 campaigns were on Motorway 12x4 m.
\nThe shortest campaign lasted 1 day.<\/p>\n

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\"\"<\/p>\n

Why are We Doing this?<\/h4>\n

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We help because we can and want to.
\nWe run a foundation ourselves, we know what it means to work for others, with a mission.<\/p>\n

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Besides, we know the power of outdoor advertising. We know what strength it has and that it works. <\/p>\n

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\"\"<\/h4>\n

What Exactly Do We Do?<\/h4>\n

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We share our resources: media space on MORE and MyLED Warsaw screens as well as Motorway, graphic consultation if needed, we take photographs of campaigns for the organization's own needs and prepare implementation reports if there's a special need.<\/p>\n

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So basically we operate identically to commercial campaigns.
\nThe same media, the same locations, the same knowledge, support. Just a slightly different goal, though it's always about getting attention. <\/p>\n

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\"NGO\"<\/p>\n

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How Do We Choose Partners?<\/h4>\n

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I believe that partners choose us. When I ask how they found us, they most often say: we saw your screens around the city. I believe this because that's exactly how outdoor advertising works: you see it around the city. <\/p>\n

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\"NGO\"<\/p>\n

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How do we work?<\/h4>\n

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We can't help everyone, so we have to choose somehow. I admit this is the most difficult part and it's possible that someone doesn't like our subjective choices (why do we choose these and not other organizations? is it fair?)<\/em>. <\/p>\n

Last year I wrote an email to people from several dozen friendly NGOs and asked them to honestly share their experiences. What's important in such collaborations? Do they have a budget? How do they manage it? Do they work directly or via a media house? <\/p>\n

From these valuable responses, our code of conduct<\/em> was born - our internal \"Framework principles for Jet Line's provision of media space to organizations, institutions, foundations for promotional campaigns, including 1.5%\".<\/p>\n

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Here's what seems important to us for both sides and adequately relevant business-wise:<\/p>\n