Stand Showcasing the Best of Printed Publications

On November 9th, the 3-Day Viscom Advertising Fair in Düsseldorf Came to an End.

The fair enjoyed considerable interest, mainly due to the wide range of topics covered. In line with the nature of the presented materials, exhibitors can be assigned to segments such as: digital printing, POS/displays, digital signage, sign making, LED lighting.

Digital printing was presented both by solution and media providers, as well as by manufacturers; the fair showed a very strong development of digital printing technology, which is increasingly encroaching on the space reserved for other printing technologies.

Stand with Printing Machines Photo by Behrendt Rausch Fotografie

In the display/POS area, particular attention was drawn to the presentation of award-winning presenters in the Superstar 2013 competition;

The list of winners and presented works is available at the link:

http://www.viscommesse.com/viscom_2013_the_winners_of_the_superstar_2013_are_announced_178.58.html

One of the Award-Winning Projects

Digital signage was presented quite modestly in this edition of the fair; in contrast to LED lighting manufacturers and distributors, who impressively promoted their solutions.

The European car wrapping championships, Wrap Star, were spectacular.

This field always gains a number of enthusiastic fans due to its extraordinary spectacle.

Wrap Star Competition, Photo by Behrendt Rausch Fotografie

In summary, the fair provided an opportunity to see existing solutions but did not surprise with innovative, creative technologies.

However, it was interesting to observe the directions in which the advertising market is heading in various fields.

The next edition of the fair... in a year.