[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]How many online ads reach real people? Advertisers are spending more and more money
on online advertising, and at the same time, their concern about whether this money is well spent is growing.

Here are some statistics:
Studies show that up to 54% of display ads are not viewed at all.
As much as $7.5 billion out of $14 billion spent on display advertising in 2013 went to waste.
Of the remaining “"visible" ads, 61.5% were "viewed"” only by internet bots,
generating traffic on websites.
25% of online ads are fraud attempts.
Only 8% of ads are viewed by real people.

These statistics were used by the Outdoor Advertising Association of America (OAAA) in a campaign targeting people from advertising agencies, media houses, and marketing departments.
Billboards appeared on city streets near the headquarters of large agencies and companies with the slogan "this ad is real". The address feelthereal.com was also intentionally placed on the posters, encouraging people to learn more about the campaign.

Outdoor advertising is something physical, tangible. It operates in the real world and is therefore a very good medium for strengthening activities in digital channels, in the virtual world.
As many as 23% of people who see outdoor advertising reach for their smartphone to find more information about the advertised content online. This indicator is lower in other media, reaching 16%.
The "Feel the Real" campaign shows how outdoor advertising can make the virtual become real.

It's human nature to want to share, and technology has made sharing easier.
When everyone has a smartphone, access to news, entertainment, social media, or shopping is available wherever we are.
Social media not only connects people but even takes over the role of traditional search engines where we used to look for information we needed. Now we search for information about what interests us through Facebook, Twitter, or YouTube, and at the same time, we immediately learn the opinions of friends and strangers on the subject.

Sharing information on social media now plays the role that information passed during conversations or meetings, by word of mouth, once did. It becomes a separate communication channel - a "borrowed" medium - as opposed to paid media (TV, radio, press, OOH) or owned media (company websites, visual branding elements, wrapped company vehicles).
This new communication channel is quickly gaining importance.
Outdoor advertising, because it surrounds us for most of our activities, can encourage the discovery of online content and provoke interaction. Research conducted by the Media Behaviour Institute shows that OOH has the potential to strengthen social media campaigns by up to 212%, and mobile device campaigns by up to 316%.

An interesting example of such interaction between outdoor advertising and social media was Coca-Cola's "Share a Coke" campaign conducted in Times Square, New York.
A huge billboard displayed the hashtag #cokemyname, to which people could send their names via Twitter. Stories related to the participants' names appeared on the screen. A camera photographed and tweeted the screen image to the participant, who could then share this photo
with friends.

Mark Zuckerberg once said that ads on Facebook should be content, that is, information shared by users.

The best content is passed on, people are eager to share it.
Outdoor advertising effectively stimulates such actions.
And as we can see, advertisers are increasingly and better utilizing this.[/vc_column_text][/vc_column][/vc_row]