[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]Egyptian obelisks were reportedly the first advertising media. Perhaps that's why the most prestigious award in outdoor advertising is shaped like an obelisk.
The Outdoor Advertising Association of America has been presenting this award for 74 years.

The OBIE Awards is the industry's highest honor, recognizing creative excellence in the challenging field of outdoor advertising. Just how challenging this field is can be seen by looking at the billboards along our streets.

The creations that win OBIE awards need no explanation. They convey their message and emotions in a simple and understandable way. This year, 700 advertising campaigns were submitted.
The jury awarded 12 gold and 25 silver statuettes.

Here are some of the creations:

Agency: Cramer-Krasselt
Category: Consumer Products
Campaign Type: Billboard Campaign

Award: Silver OBIE
Advertiser: Southwest Water Conditioning
Brand: Culligan
Campaign Title: Hard Water

Agency: Moroch
Category: Food and Beverages
Campaign Type: Billboard Campaign

Award: Silver OBIE
Advertiser: McDonald's
Brand: McCafé
Campaign Title: Wake Up

Agency: Grand Visual
Category: International Campaigns
Campaign Type: Billboard Campaign

Award: Gold OBIE
Advertiser: Mondelez
Brand: Oreo
Campaign Title: Oreo Eclipse

Agency: Fold7
Category: International Campaigns
Campaign Type: Billboard Campaign

Award: Gold OBIE
Advertiser: Carlsberg
Brand: Carlsberg
Campaign Title: Probably the Best Poster

Agency: Team Detroit
Category: Automotive
Campaign Type: Multi-format Campaign

Award: Silver OBIE
Advertiser: Ford Motor Company
Brand: Ford
Campaign Title: Ford

More information about the winning campaigns can be found at this link: http://obieawards.org/Current-Winners[/vc_column_text][/vc_column][/vc_row]