[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]In 2007, one of the attendees of the FBI Citizens Academy in Philadelphia (a several-week course presenting the tasks, activities, and mission of the FBI to local community leaders and engaging people in police activities) was the vice president of Clear Channel.
He proposed that his company could provide the surface of its digital billboards free of charge and thus join the fight against crime. Experimentally, they began revealing images of people wanted for crimes and photos of missing children. In September 2007, the first 11 photos of criminals were published along with phone numbers to report suspicious behavior of suspects. Results appeared as early as October, within just one month.

It's been exactly 10 years since the FBI began cooperating with outdoor companies.
The local program that started in Philadelphia with 8 billboards has grown to a national scale and under the name National Digital Billboard Initiative now operates on nearly 5,500 displays across the United States.
Other companies and outdoor industry associations have joined Clear Channel, and the form of cooperation between the FBI and private enterprises has been recognized as a model example of cooperation in public service.

During the program, solely and directly through the use of DOOH and engaging local communities, the FBI solved 57 cases.
Police particularly emphasize the importance of speed and reach in spreading information in cases requiring immediate intervention and don't hide that they count on further development of cooperation with DOOH.

photos: FBI archives; Mike Norton, Norton Outdoor Advertising

[/vc_column_text][/vc_column][/vc_row]