We are proud to announce that we have completed the full integration of our MORE digital screen network with the Broadsign platform – one of the most important players in the global programmatic DOOH advertising market.

From now on, 530 Jet Line screens, located in eight major Polish cities, are fully available to international advertisers, media agencies, and DSP (Demand-Side Platform) platforms – directly from Broadsign SSP.

Why is this Important?

This is a huge step for us and for the industry – technologically, strategically, and commercially. Thanks to this integration, we are:

• opening Polish DOOH resources to international trade,
• simplifying media buying through automation (programmatic buying),
• increasing the visibility of our market on the global out-of-home advertising map.

We believe that ease of access, measurability, and scalability will determine the future of DOOH – and that is exactly what we are giving our partners today.

We Have Launched the First International Campaign

The first campaign, which launched right after the integration, was prepared by the French branch of Havas Media and carried out for UEFA and Pyszne.pl as part of activities surrounding the Conference League final. The broadcast itself took place in Wrocław, where our screens generate over 140,000 impressions daily.

Here's an example of how local technology and communication space effectively support global media strategies.

DOOH that Works. Data and Availability Matter

In the out-of-home advertising market, location is no longer the only factor. Availability, targeting precision, and data quality are becoming increasingly important. That's why we invest in technologies that combine the aesthetics of outdoor advertising with the accuracy of digital. In this context, cooperation with Broadsign is a natural development of this idea for us and another step towards DOOH automation.

We have integrated Jet Line's inventory into the Broadsign ecosystem, making it directly available to DSP structures. This has opened up our resources to one of the key players in the global DOOH market.

What is an Impression in DOOH?

It's worth remembering: an impression is not a broadcast.
In the case of one-to-many media, such as DOOH, one spot can reach an average of 2.3 people. This is an indicator that we have been using in our analyses and reports for years. We know this thanks to ARA technology.

What's Next?

Integration with Broadsign is not so much a breakthrough as a new operational standard. For media houses, agencies, and clients – it ultimately means:

• access to our network from global purchasing tools,
• the ability to plan and launch campaigns in real-time,
• scalable DOOH solutions that fit into omnichannel strategies.

Opening the Door to Programmatic DOOH

We focus on innovation, transparency, and efficiency. Thanks to Broadsign, our MORE network has just become accessible, flexible, and ready for the challenges of global markets.

If you want to run a modern DOOH campaign whose reach and effectiveness we measure realistically – let's talk.