Our MORE screen network (digital OOH) continues to grow. Currently, it includes over 530 screens in eight major Polish cities: Warsaw, Krakow, Wroclaw, Tri-City, Poznan, Szczecin, Lodz, and Katowice, along with other Upper Silesian cities. We reach over a million people daily, making our network the only one so coherently organized in the country.

Our screens are part of the urban landscape. They accompany pedestrians, cyclists, and drivers, becoming part of the city's rhythm.

5 Years of Dynamic Growth

Five years ago, we installed the first MORE screens in Warsaw locations. As they quickly gained popularity, we expanded to other cities: Krakow, then Wroclaw, Katowice and other Upper Silesian cities, followed by Tri-City, Poznan, Lodz, and Szczecin. Today, MORE is the largest network of such organized digital screens in Poland.

It's this presence among people on the streets that makes MORE an effective communication tool for brands wanting to be visible where it truly matters.

We are where people are: working, walking, spending time, going about their activities. Every day, we deliver modern advertising content and inspiring informational content.

Investing against the Tide

MORE has been operating for 5 years, and it all started just before the pandemic. It was a time of great challenges for the entire outdoor advertising industry, and our challenge was precisely to consistently develop the MORE network. Like many others, with concern but step by step, we created a new space.

Our screens delivered various messages, both commercial and social. The pandemic showed that digital out of home responds quickly, works in the here and now, and is dynamic. And as such, it's a medium that works perfectly among people.

Inspiration from Paris: how MORE Came to Be

The idea for MORE came to us from Paris. This city inspired the project of a coherent network of screens for communication with residents, visitors, and tourists. So we decided to bring this solution to the Polish market, creating an integrated digital out of home screen network.

The first campaign that appeared on MORE screens was a social one. It was the Batory Foundation's pro-turnout campaign "Take your voice or lose it," which highlighted the importance of voting participation. Since then, we've implemented thousands of campaigns on MORE screens – from local initiatives to nationwide campaigns by major brands.

Modern Technology

Our MORE screens aren't just about quantity - they're about advanced technology too. In 2021, we introduced sensors and ARAHUB technology, enabling precise counting of actual ad viewers. Thanks to collaboration with AGH University scientists, from 2024 we can also determine viewers' age and gender. This allows for even better adaptation of advertising messages to the target audience. Thanks to ARA technology and demographic data, MORE is not just advertising space - it's an intelligent system that allows for optimal campaign planning and measurement of their real reach

And to read about how ARA technology works, click here: How did artificial intelligence learn on DOOH?

MORE - Advertising in Urban Style

We look to the future, invest in development, and maintain our momentum. We create a space that effectively connects brands with audiences. The MORE network is integral, modern, and works effectively, with new investments either in progress or planned. We consistently strive to make advertising in urban spaces friendly, non-invasive, and companionable along the way.

MORE isn't just an ordinary advertising network. We call it a space for communication and a tool for dialogue in cities. We provide information, inspire, engage, and co-create atmosphere.