Such things only out of home! Our out of home media, classic Motorway and digital MORE, are included in Gemius' Mediapanel. But not just ours – also media owned by AMS, Clear Channel, Synergic and Warexpo, companies associated with OOHLife Chamber of Commerce (formerly IGRZ).

What is Mediapanel?

It's Poland's first cross-media study based on a single source.

It shows the full market potential (including global publishers) of internet, television and radio, and now outdoor advertising as well. This makes it possible to compare and estimate the potential of all media groups. This is crucial in the context of presenting combined reach.

Data is presented daily. Any time period can be analyzed, and results are available 7 days a week through a convenient online interface.

What Does this Mean? A Lot of Good Things.

First: with access to OOH and Digital OOH information in Mediapanel, you have access to measured and reliable data about outdoor advertising reach in Poland.

Second: you can check and compare media reach to choose the best communication strategy for you and your goals.

And third: including outdoor advertising reach information in the study is a joint initiative of market representatives and Gemius. The project is carried out in cooperation with OOHlife Chamber of Commerce (formerly IGRZ) and is open-ended. Additional companies can include their outdoor advertising media in the study at any time.

This is very good news for the outdoor advertising market: Mediapanel - cross-media audience measurement - shows our medium's huge potential compared to others.

We welcome you to join us, welcome to OOH and Digital OOH.