8 Cities, 8 Regions. MORE Screens are the Only DOOH Network of its Kind.
The screens in our digital MORE network (DOOH screens, 55” diagonal, displaying 6 different spots per minute) are in 8 major Polish cities: Warsaw, Krakow, Wroclaw, Tricity, Poznan, Szczecin, Lodz, and Katowice, or rather Katowice and other cities in the Upper Silesian Industrial Region (GOP).
Eight cities, eight regions, and not just one Polish language, as it might seem.
In April and May, we broadcast spots related to the pandemic reality on Warsaw screens, while simultaneously carrying out digital investments in other cities. We built a network that was successively joined by: Krakow, Wroclaw, Tricity, Poznan, and the GOP cities, led by Katowice.
Despite imaginations, assumptions, and dreams, the pandemic reality continues, both at Jet Line and in outdoor advertising, and it's clear it will last longer. The best we can do is to keep doing our thing. And since we now have 400 screens in six different cities, six different regions, we've made use of that.
People around the world speak some 6-7 thousand languages.
Meanwhile, in Poland, we have two languages: Polish and Kashubian, several dialects, and dozens of regional patois. This is a richness of culture, a source of diversity and inspiration.
How did we use them in DOOH?
Just like this on MORE in Tricity:
And like this on MORE in Krakow:
And like this on MORE in GOP cities and Katowice:
And in Poznan, like this:
And in Warsaw and Wroclaw, our DOOH screens look the same:
We hope everything checks out 🙂
And if you know how to write what's on the screens in Warsaw dialect, be sure to contact us!