We published the congratulations, of course, because on October 10th, just after 1:00 PM, the news appeared that Olga Tokarczuk received the Nobel Prize in Literature. We said what everyone already knew, joyfully joining the happy crowd. We displayed the spots on MORE screens and MyLED screens in Warsaw around 1:20 PM.

Why did we need as much as 20 minutes?

Because we were a bit choked up with emotion. If we had prepared the spots in advance and planned their broadcast, launching the campaign on all screens would have taken several dozen seconds.

Regardless of how much someone is pleased or irritated by the Nobel Prize for Olga Tokarczuk, we say:
such things only out of home.
Immediate reaction, real time marketing, a message here and now, launched and planned for as long as we want and need.
That's the power of screens.

Jet Line (@more_by_jetline) • Photos and videos on Instagram