Trends in DOOH
DOOH campaigns are becoming increasingly popular. They are gaining many supporters among entrepreneurs looking for unconventional ways to reach potential customers. Digital Out-Of-Home messages are appreciated not only by advertisers but also by audiences, thanks to the new techniques and trends used within their scope.
Message tailored to the recipient's situation
No other form of advertising offers such unique possibilities as DOOH. One of them is tailoring the message to the recipient and the unique situation they are in at a given moment. Examples include messages displayed on screens located, among others, in busy city areas, full of pedestrians, strollers, and tourists. This is an excellent opportunity to reach audiences with a message during peak hours.
Properly prepared material will not only attract the attention of potential customers but also provide an opportunity for them to actually use the promoted services.
Precise message tailoring
DOOH is an excellent tool for creating advertisements fully tailored to audiences. The right combination of public space, situation, audience type, interactivity, location, and many other factors gives the advertiser a much greater chance than with other forms of communication to attract attention and gain the interest of a potential client.
Building long-term relationships with potential recipients. Digital OOH can be used not only as a tool to present a company and its offer. It is also – in line with current trends – an excellent form of communication and relationship building with the recipient. For this purpose, it is worth using, among others, QR codes and social media. Thanks to them, we will certainly encourage the recipient to interact and get to know our business better in an unobtrusive way.
Digital out of home is an excellent solution for companies and organizations operating in various industries. The constantly growing possibilities of using this tool allow for quick reactions to, among others, social moods or specific situations. As a result, this provides the opportunity to conduct effective campaigns.