Sometimes, when we're short on Motorway 12x4 m billboards, we joke that we should have a few Motorways on wheels in reserve. They could go where needed and then move elsewhere before returning to the garage. Outdoor advertising on wheels? Wait... this has been working for a long time.

If you want to learn more about our mobile outdoor advertising carriers - MobiJets or JetBikes, be sure to visit our website jetline.pl and look for articles on this blog. Today, we invite you for a quick look abroad.

Where classic outdoor advertising media aren't enough, because for example there aren't enough of them, or where advertising is needed for shorter campaigns - during events or weekend promotional activities, that's where mobile outdoor advertising is irreplaceable. Here's how IKEA provided inspiration in the United States.

Mobile carriers bring the message to selected recipients, determined based on the brief, unlike classic carriers that build mass reach. Experts from Media Life Magazine emphasize that precision targeting is one of the major advantages over classic outdoor advertising. The latter, as they joke, hopes that people will walk past it. How can a local restaurant invite nearby residents? As simply as possible: “Follow me” (if we were designing the ad, we'd probably shorten the text, but it's not bad - remember that advertising on wheels not only drives around but also parks a lot, which encourages careful reading)

.

The next example is an interesting idea for precise targeting, though the message tone might be considered less than subtle. Here's how a real estate office specifically suggests moving to a different - better - location. If you want to live in a clean environment free of graffiti, choose our services, because wouldn't you want better neighbors?

And here's one of my favorite ads, also from the mobile world and additionally
from one of my favorite topics - place marketing. The advertising carrier in a campaign promoting Norway to skiers is... a bus in a German city. Norway invites ski enthusiasts and communicates that they are welcome there in exactly this way. “We're going to Norway”.

If you have your favorite ads on wheels, share them with us. We'd love to see them. sources: aotw, medialifemagazine.com