Autor/ka:
Michał Ciundziewicki

A few Creative Ideas from the Border of Outdoor, Internet, and Ambient Media

A scary baby attacks passersby on the streets of New York and gathers an audience online.

An unattended baby stroller moves along the sidewalk. A baby's cry emanates from the stroller. Curious passersby lean in to see what happened, and then a devilish baby emerges from the stroller and starts screaming at the top of its lungs. People jump back in terror. This is roughly the scenario of a street stunt carried out by Thinkmodo for Twentieth Century Fox, promoting the horror film "Devil's Due." The hidden-camera video is conquering the internet and has been shared over a million times in one week. The remote-controlled stroller with a devil-faced baby doll wreaked havoc on New York sidewalks. Some people's reactions are amazing!

 

Santa Claus did not disappoint WestJet passengers!

Passengers in the airport waiting room can tell Santa Claus what Christmas presents they dream of. The condition is to scan their boarding pass. This way, Santa Claus learns their names. A little boy asks for a toy train, a grown man for pants and socks. When passengers board the plane, Santa's helpers at the destination airport rush to stores, buy all the desired gifts, wrap them, and sign them with the passengers' names. When the plane lands, and people are waiting for their luggage – something amazing happens. Instead of suitcases, gift boxes appear on the conveyor belt! A beautiful campaign by WestJet!

 

 

British Airways: #lookup

If you look at planes flying overhead and wonder where they're going, you might like the British Airways advertisement displayed on LED screens near London Airport. When a BA plane appears in the sky, a little boy on the screen stands up and follows it, pointing in its direction. At the same time, the flight number and information about the plane's origin or destination are displayed on the screen.

The TBWA agency is organizing an unusual advertising campaign for McDonald “s in Madrid.
McDonald” s restaurants have been equipped with WiFi devices, offering free internet access around the premises. Outdoor advertising media near the restaurants were used to inform passersby about the free hotspots. The WiFi networks were appropriately named to attract customers with restaurant promotions.