[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]In three months, the US presidential elections will take place, and one thing is already certain: the 45th President of the United States will be a woman or a man. It's also known that both candidates stir up emotions, which advertisers leverage in various ways. I consulted Media Life Magazine to see what's happening in outdoor advertising ahead of the election.
It's said that there hasn't been such a polarizing campaign in a long time. This trend is also visible
in advertisements that use the presidential election as an opportunity to showcase their brand: advertisers either support one of the candidates, equally poke fun at both, or openly make jokes
about both.

Photos of both candidates illustrate a billboard advertising a real estate agency.
The insight is clear: it doesn't matter who wins the election, you have to leave the country. So if you already know this, dear customer, and you're slowly packing before leaving, it's obvious that someone needs to take care of selling your old house. Moving to Canada? We'll sell your home – declares Jeff Cook Real Estate, illustrating the poster with a smiling, better-photographed, and more appealing housing advisor than the candidates.
This campaign quickly went viral on social media and became an excellent example of real-time marketing.

Morrie “'s, a car dealership from Minneapolis, has an advertisement in a similar style. This project also relies on the aversion many Americans have towards both politicians and presents its brand as a better choice.
The head of Morrie”'s admitted that the main slogan “Better Choices” is missing from the posters and that they are planning another phase of the campaign referencing the high-profile Hillary Clinton email scandal.

Americans have noticed that Donald Trump's surname is perfect for advertising, whether you love him or hate him. 'Trump' means 'an asset,' and 'to trump' means 'to overcome' or 'to surpass.'
“We don’t look to be ruled. Love trumps hate in Iowa” – a billboard by opponents of the Republican candidate proclaims that in Iowa, love overcomes hate. Interestingly, the poster with this slogan was placed on the roof of a building adjacent to the conference center where Donald Trump held his election rally.

“Love trumps hate. End homophobia” – an identical message appeared in Cleveland thanks to LGBT activists. However, a more prominent feature on the poster is a drawing depicting Donald Trump and his Republican rival Ted Cruz in a passionate embrace.

Don Cheto, a character from American-Mexican radio stations, also appeared on the posters. He advertises morning shows on 105.5/94.3 FM in Los Angeles and incidentally reminds everyone that “he’s had this job since 1972.” In the photo, Don Cheto wears his characteristic blonde bangs.

Republicans, in turn, poked fun at Hillary Clinton by presenting a poster in the style of the movie “Dumb and Dumber” (Am. Dumb and Dumber). Hillary Clinton and Bernie Sanders as “Left and Lefter.” The poster was displayed in Madison before Sanders’ visit to the rally.

Finally, a different tone.

On November 5, 2008, the day after Barack Obama was designated by the electors as the future President of the United States, “The Gazette” from Montreal published its own advertisement, another one with the previously used slogan “Words matter.” The content of the advertisement was a sentence referencing Martin Luther King’s “I have a dream” speech delivered in 1963.

This print advertisement won the main Best in Show award, presented by the International News-Media Marketing Association, which evaluated 90 final print projects submitted from 43 countries.
There’s probably no chance that the upcoming elections will be as inspiring.[/vc_column_text][/vc_column][/vc_row]