An Advertising Enthusiast's Paradise
New York, a massive city where large-format advertising graphics could be abundant. However, when we look at New York from the highest floors of skyscrapers, we notice that despite the enormous buildings, there are relatively few advertisements. There's a temptation to use so many interesting, unused spaces, places, and buildings.
But Americans have mastered this temptation, creating instead one of the most beautiful places for advertising enthusiasts and tourists. This magical, colorful place is Times Square - a plaza in Manhattan, located at the intersection of Broadway and 7th Avenue. A space where advertisements have been turned into a compositional masterpiece. Multimedia graphics promoting various brands are color-coordinated, allowing us to enjoy viewing them while sitting in the center of the square
and sipping a good coffee. Americans are taught from childhood how important a role color plays in communication.
In some schools, colors are reserved for specific subjects. Children know
that, for example, an orange notebook is meant for mathematics.
The advertisements in Times Square are primarily moving or interactive. People sit in crowds
on stairs, curbs, and cafe chairs, admiring the colors of New York. They also pose together for photos, which are periodically displayed on the advertising screens.
At any time of day or night, Times Square attracts crowds. If any of you ever visit New York, you should definitely see this extraordinary place.