Digital Out-of-Home advertising (DOOH) has established itself in the world of advanced technologies, combining data analytics with a creative approach to communication. In this space, a duo has emerged that has truly and forever changed the language and style of advertising – ARA and MORE. These two innovative solutions not only influence how we adapt advertisements to the environment but, above all, ensure that brands reach audiences effectively and engagingly.

What is MORE?

MORE is our network of DOOH screens, located in high-traffic areas in Poland's 8 largest cities (G8). It's a true communication space where campaigns are interactive, dynamic, and tailored to the audience. You'll find MORE screens in shop windows, service points, restaurants - in popular, frequented locations.

What is ARA?

ARA is a technology, a modern analytical system that allows for the interpretation of visual data in monitoring systems. Through the use of artificial intelligence and large language models (LLM), ARA analyzes behaviors, states, and activities of people in public spaces while maintaining their complete anonymity. The system easily generates reports that provide precise information about people's interactions with advertisements and enable optimization of advertising campaigns.

Image encoding - it seems this is the essence of the matter. And it's certainly the most important technological advantage over other existing solutions. ARA's processing of environmental data occurs exclusively in an encoded and anonymized space. The image from ARA sensors is not recorded, there's no need - the artificial intelligence that aggregates data from the environment immediately destroys the actual image without the possibility of seeing it at any stage of operation.

How Do ARA and MORE Work Together?

The combination of ARA and MORE is the recipe for a successful advertising campaign. ARA provides valuable demographic data about the advertisement's audience, while MORE is the space for creatively presenting content on screen. Thanks to the synergy of these solutions, advertising campaigns are relevant, engaging, and effective.

What possibilities do ARA and MORE offer to brands?

They provide knowledge: brands can better understand their audiences, adapt communication to their preferences and actions in real-time. ARA offers precise segmentation and demographic analysis. MORE creates a space to deliver this content in a dynamic and creative way. Brands can use this data to optimize their campaigns, plan effectively, and increase engagement.

Campaign Effectiveness with ARA Technology and MORE Screens

One of the most important and much-needed elements for marketers in an effective advertising campaign is measuring effectiveness. Thanks to ARA and MORE, it's possible to monitor the actual audience and adjust campaigns on an ongoing basis. The technology allows for real-time data monitoring and results analysis. This, in turn, impacts campaign effectiveness: advertisements become more relevant, and budgets are optimally planned.