rCPM – we measure the actual audience
rCPM is the cost of reaching a thousand people with an advertising spot on MORE screens. Its calculation is based on the real determination of the audience area that has the chance to see each individual spot in a campaign.
We define this area using sensors that register people, as well as cars and public transport vehicles.
Sensors record the precise movement paths of each of these objects.
We define this area using sensors that register people, as well as cars and public transport vehicles.
Sensors record the precise movement paths of each of these objects.
At Jet Line, we don’t just plan the audience. We know its net and gross size. Most importantly, we count rCPM in real-time, meaning we provide the actual cost of reaching those thousand people who had the opportunity to see the spot – opportunity to see
DOOH is a measurable medium. The data we collect is real, accurate, and transparent.
How Do We Calculate it?
rCPM = (campaign cost / net audience) x 1000
Our audience research is confirmed by an independent entity - Gemius. It monitors the quality and location of ad impressions, and also provides information on campaign effectiveness.
When purchasing a campaign in the rCPM model, you also have access to a convenient and intuitive platform that monitors campaign progress in real time. It shows campaign results and statistics. At any time, you can see the calculated audience and flexibly decide on the effectiveness of your marketing activities.
