We live in times where what matters is here and now. We've often discussed how DOOH is similar to traditional OOH. Now let's examine what sets them apart and what advantages this brings.

I've been working on Digital Out Of Home projects for almost two years. Our clients running campaigns represent both large corporations and small or medium-sized businesses. They're often also individuals who want to showcase their work. Sometimes the campaign needs to launch ASAP (which always means: yesterday), sometimes there's a need to present more products, and sometimes - they're still not sure if this is definitely the final artwork... And that's when LED screens come in. Ready to execute the plan overnight. Moreover, not just execute, but also modify.

Many of my clients are from the entertainment industry - theaters, ticket vendors, event organizers. They largely run permanent and long-term campaigns and frequently utilize the ability to display real-time content on screens. Because what do you do when a premiere time suddenly changes, event tickets are sold out, or a concert gets canceled? You can quickly disable that spot, change its content, or add new information. Thanks to managing the platform from one location, such challenges don't scare us. And equally important, campaigns run exactly as long as the client needs them to. No expired promotions, no outdated events.

So, dear Client, in the jungle of messaging and the need to react in real-time. Win new customers and retain existing ones - actively in the space, on DOOH.