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OOH in Poland
What a Beautiful Disaster: What Damages the Image of Outdoor Advertising (Part 2)
There's not much we can do if Mr. Henio, who owns a car repair shop, decides to build himself a sign advertising his services. Why not, he's actually allowed to - provided he carries out the investment in accordance with the law. In the vast majority of cases, Mr. Henio doesn't know that such a thing needs to be organized legally – but that's a topic for separate consideration. Mr. Henio will usually put up the advertisement cheaply and, in his opinion, well. And everything is usually fine until slightly worse conditions arrive, for example, when the wind blows stronger, then you'll be looking for the wind (i.e., the advertisement) in the field.
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