May streets have a special light to them. Hung white-and-red flags, lighter thoughts - we enjoy our free time. And it's precisely then, in this symbolic time, on the occasion of the Constitution Day on May 3rd, that a unique programming appears on Digital OOH screens: "Constitution – every fragment matters". We wanted to bring not a slogan, but a thought. Not a command, but an invitation. And not in opposition to anything, but with the idea of something that unites us.

The inspiration was Jan Matejko's painting "Constitution of May 3, 1791" – a work we probably know from school textbooks. Do we really see every fragment of it? It's not just a scene – it's a complex story of hope and courage, built from hundreds of micro-gestures, glances, colors. Just as in the painting, so too in the text of the Constitution every detail matters – word, symbol, figures. From King Stanisław August, through Hugo Kołłątaj, to the townsman – everything has its symbolism. We say: look. Meaning is in the details. This intentionality became the guiding thought of our campaign: every fragment matters.

Outdoor is a Democratic Medium

The Constitution of May 3rd was a groundbreaking document for the Commonwealth and Europe. It was created in an atmosphere of haste and tension, behind closed doors of the Royal Castle, under the cover of dawn — as if the creators sensed that every moment of delay could prove fatal. It's the first in Europe (second in the world) constitution that attempted to define the common good. It was an expression of courage in thinking about the future of a more just, civic state, today we would say: sustainable.

What does outdoor have to do with this? Well, quite a lot. It's a medium that's beside us: on the way to work, on the corner of a familiar street, in the city center. It's here and now – accessible to everyone, regardless of age, education, worldview. That's why it's called democratic. Outdoor doesn't close itself in information bubbles. On the contrary, it reaches those who don't follow social media, read portals with opinions they know, watch little or no television.

Jet Line Creates Space for Communication

We display commercial and social content in equal rhythm, giving place also to campaigns like this one: beautiful and purposeful.

We often repeat our mission statement: we create space for communication and that's exactly what we do every day. On MORE screens, brand messages meet values, lifestyle, reflection, knowledge. We make sure the city doesn't lack messages that also bring emotion. Our campaign "Constitution – every fragment matters" is exactly such a project. Like a bridge from the past to the present, between history and everyday life.

Elections and Freedom of Choice

Just before the presidential elections, let's remember that nothing, including democracy, happens by itself. Also, that freedom of speech is not an abstract concept, it's daily decisions, attention, consideration and choice. And the Constitution, probably not the first choice for daily reading, actually concerns us all. Fragment by fragment – as in our campaign – it consists of people, values, rights. It's a relationship: between the state and the citizen.

Mindfulness Begins with a Look

You walk past a screen and stop your gaze, maybe just for a moment. That's fine, it's enough for something to remain. It could be a color or it could be a word, maybe one sentence, or maybe an image. Because really nothing builds awareness as well as outdoor. In a fast world, it offers us a micro-pause. For a moment of being here and now. I believe the city can speak beautifully. And wisely. Even in a hurry. Or maybe especially then.

True meanings don't shout – they quietly wait for us to notice them.

Every fragment matters.

In a painting, in the Constitution, in a word, in space.

In us