Programmatic DOOH

The integration of our MORE digital screens with programmatic solutions is a step the advertising industry in Poland has been waiting for. Automated advertising time purchasing, previously widely used on the Internet, is now penetrating digital outdoor, offering our clients greater flexibility, precision and efficiency in reaching selected target groups.

As Beata Chojecka-Kuczek, our sales director says:

Marketers use various ways of planning and purchasing Digital OOH campaigns, the programmatic model is one of them. Our presence in Adform is a response to the expectations and suggestions of clients automating their communication processes on outdoor advertising media

Benefits of Integration for Jet Line Clients

Integration with Adform is a response to the needs of our clients who expect not only wide campaign reach, but also the ability to dynamically manage content and budget. Thanks to the programmatic model, our clients can now use DOOH campaigns with precision previously known from online advertising.

Why Choose Programmatic DOOH Campaigns?

Planning flexibility

In the programmatic model, clients can dynamically adjust campaigns to market needs and current consumer trends. This enables quick response to changing circumstances, which is crucial in today's advertising world.

Precision in reaching audiences

Programmatic DOOH enables demographic targeting, which allows our clients to precisely reach selected audience groups. This is a completely new quality in outdoor advertising, thanks to which campaigns become more effective and accurate.

Communication personalization

Thanks to the automated system, ad content can be adapted to the specific needs of audiences in selected locations and at specific times. This gives our clients the opportunity to build more personalized and engaging messages.

MORE Screen Network – Wide Reach and Strong Impact

Our MORE network includes 520 digital screens in the 8 largest cities in Poland, thanks to which we can reach over a million audiences daily. Campaigns implemented through Adform guarantee wide reach, and advanced reports allow for detailed effectiveness analysis.

As Bartosz Malinowski, Regional President at Adform says:

"At Adform, we ensure that our clients can effectively invest in omnichannel media. We strongly believe in the benefits of Programmatic DOOH, and integration with Jet Line is one of the key milestones in the development of this channel in Poland."

New Possibilities

By introducing MORE screens to the programmatic system on Adform, we provide our clients with new possibilities for effective planning and implementation of Digital OOH campaigns. Now you can even more effectively reach selected audience groups, manage content in real time and monitor the effectiveness of activities.

For our clients, this means not only time and budget savings, but also the ability to measure results more accurately and better match messages to audiences. As Jet Line, we are proud that we can offer solutions worthy of modern outdoor advertising and support the development of the DOOH industry in Poland.

We encourage cooperation and discovering new possibilities of DOOH campaigns with Jet Line and Adform.