Autor/ka:
Agnieszka Maszewska

DOOH Audience - Check how many People See your Campaign!

DOOH

DOOH ad audience consists of people who actually see each specific spot.
If you want to know how many people actually see your DOOH campaign, we invite you to us.
We count campaign audience on MORE network screens. Real, actual audience, here and now.

We are the first to offer an alternative model in planning and buying digital OOH campaigns.
We provide the possibility to purchase real, counted, not estimated or statistical audience. This is a market-expected alternative to ordering airtime and screen packages.

 

Ask about Everything. Count Only Campaign Viewers

  • If you're ordering a DOOH campaign and want to know how many people see each specific spot.
  • When you want to pay for reaching people, not just for renting a screen.
  • When you want to know real data, facts and numbers.

We don't estimate. We count viewers of each specific spot separately. Effectively. Optimally. Precisely.

 

We Count your Audience

We operate in real time, continuously collecting information about people who are within the screen's field of view at each specific moment. Thanks to this, we know exactly how many people are within MORE's reach precisely when the campaign is running.

 

MORE. DOOH Screen Network

DOOH audience is constantly growing. MORE, our digital OOH screen network operates in the 8 largest cities in Poland.
We not only expand our screen network, but also search for and utilize available technology to subsequently deliver quality data about their digital communication to marketers. Data is collected in real time, refers to people who are here and now within screen range and are the real audience of each individual spot.

The next stage, which we will implement for MORE campaigns in early spring, will be providing clients with proof of play. Because campaign reports can and should - contain not just photos. Proof of play is an online report containing detailed information about campaign progress at any moment of execution. Such a document will be certified by an independent recognized auditing firm guaranteeing that the methodology is appropriate and the data has not been modified.
This way we will open a convenient path for brands to obtain confirmed, comparable and transparently communicated data from suppliers.

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