DOOH Screens for the 28th Grand Finale of Wośp
On Sunday, January 12, 2020, the 28th Grand Finale of the Great Orchestra of Christmas Charity took place. The collection was accompanied by the slogan “Wind in the Sails”. Thanks to it, the most modern equipment will be delivered to hospitals throughout Poland. They will serve to save the lives and health of children in need of various types of surgeries. The Foundation's main goal was to support especially pediatric general surgery, cardiac surgery, and neurosurgery. Our goal was to support WOŚP, for which we engaged DOOH screens.
Digital screens (DOOH screens) from Jet Line and MyLED joined the information activities on the day of the Grand Finale.
The colorful, orchestra-themed spots were broadcast throughout the day on 100 digital screens of the MORE network, in shop windows, service points and food establishments primarily in the City Center, and on MyLED screens located in the most frequented locations in Warsaw (along DTC at Marszałkowska Street, at Dmowski Roundabout and Zawisza Square). We updated the growing collection amount on them in real-time, which we pulled directly from the main WOŚP headquarters.
The last spot displayed on the day of the 28th WOŚP Grand Finale showed a record result of 115,362,894 PLN.
The official announcement of this year's collection results will take place on March 8, 2020.
Also on this day, our DOOH screens will present the final sum of money collected by the WOŚP Foundation.