[vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text]Glen Wilson, managing director of Posterscope, has no doubt that outdoor advertising is a rapidly developing medium. This is also confirmed by IPA research conducted in 2017 and published by Les Binet and Peter Field, which clearly shows that since the advent of digital OOH, the effectiveness of this type of advertising has almost doubled – and this is not the end of changes. It is estimated that in 2018, approximately 50% of outdoor advertising revenue will come from Digital OOH ads, and that ads displayed on digital media will be able to reach nearly 50% of the population.

Speed. Simplicity. Flexibility. Effectiveness.

The main advantage of digital outdoor advertising is the flexibility in creating spots and launching campaigns. Thanks to automation, advertisers can plan a campaign in literally a few hours, without the need for prior media booking.

Planning and creating campaigns on traditional OOH media, unlike digital LED screens, is time-consuming, requires careful campaign planning and approval well in advance, following previously negotiated terms. Making changes a few days before the campaign launch is much more difficult.
And it is precisely the ability to freely plan campaigns that is one of the main reasons for the increased popularity of DOOH. Automation and the development of new technologies allow for the creation of ad content tailored to current events, important to the wider community, and contribute to a 15% increase in advertising effectiveness.

Source: CampaignLive.co.uk[/vc_column_text][divider line_type="No Line" custom_height="40"][image_with_animation image_url="10259" image_size="full" animation_type="entrance" animation="Fade In" animation_easing="default" animation_movement_type="transform_y" hover_animation="none" alignment="" border_radius="none" box_shadow="none" image_loading="default" max_width="100%" max_width_mobile="default"][divider line_type="No Line" custom_height="40"][vc_column_text][/vc_column_text][/vc_column][/vc_row]