Have you seen IKEA's DOOH campaign yet?

When you're dreaming of holidays but aren't on vacation at the moment, don't worry. If you're looking for a way to create your own holiday atmosphere, small things that bring summer vibes can help.
As it happens, these small and large items can be purchased in one store.

Actually, in three stores.
There are three IKEA stores in Warsaw: in Targówek, Blue City, and Janki. Each of them is on our #MORE in Warsaw

Three stores.
Different spots.
One DOOH campaign.

What worked here?

What made the campaign so effective? Here are the key elements that contributed to its success:

• Geolocation: Thanks to advanced technology, the ads were tailored to viewers' locations, which increased their effectiveness.
• Good brief: Precise definition of campaign objectives allowed for focus on the most important aspects of customer communication.
• Media selection: The choice of appropriate advertising media allowed for maximum reach to the target audience.
• Creative adaptation: Creative approach to visualization and communication that caught the eye and interest of passersby.

The IKEA campaign implemented in Warsaw covers three strategic locations: in Targówek, Blue City, and Janki. Each of these stores attracts attention with different advertising spots designed to inspire customers to purchase products that will bring a summer atmosphere to their homes. This allows customers to feel like they're on vacation, even while remaining in the urban bustle.

MORE. The only such digital out of home screen network in 8 major Polish cities.

Need MORE information?
Write to us at: sprzedaz@jetline.pl or call 22 839-78-74.