INSPIRACJE
Let's Play = Let's Help DOOH.
There were two inspirations for this campaign: our passion, which is communication in space, and the International Day of Sign Languages, which takes place annually in September. With substantive support from the Integration Foundation and one of our friendly Partners from whom we rent storefronts for MORE screens, we prepared the "Let's Sign. Let's Help" campaign.
The event was aimed at hearing people, so they would pay attention to deaf people in their environment and be more willing to talk with them, thus overcoming communication barriers.
We did this to emphasize the idea and value of communication between people – after all, our mission at Jet Line is to create spaces for communication. The LIVE campaign is a novelty in the Polish outdoor advertising market. Actions carried out live will show you and your brand from a completely new side, convey to recipients exactly what you want to tell them in real time and invite them to interact. They engage viewers immediately and authentically, here and now.
The event was aimed at hearing people, so they would pay attention to deaf people in their environment and be more willing to talk with them, thus overcoming communication barriers.
We did this to emphasize the idea and value of communication between people – after all, our mission at Jet Line is to create spaces for communication. The LIVE campaign is a novelty in the Polish outdoor advertising market. Actions carried out live will show you and your brand from a completely new side, convey to recipients exactly what you want to tell them in real time and invite them to interact. They engage viewers immediately and authentically, here and now.
The campaign took place live in the center of Warsaw using modern technologies.
We prepared a professional recording studio inside the Berendowicz Kublin hair salon. We built a backdrop, set up appropriate lights and cameras. The image from the studio was broadcast directly to the MORE screen in real time. This ensured a stable transmission signal.
A total of 8 people worked on the campaign, including Małgosia, a Polish sign language interpreter who taught passersby, and Justyna, who is actually deaf, who switched places with Małgosia and then had the most authentic conversations with passersby. The production crew recorded, took photos and oversaw the entire operation.
A total of 8 people worked on the campaign, including Małgosia, a Polish sign language interpreter who taught passersby, and Justyna, who is actually deaf, who switched places with Małgosia and then had the most authentic conversations with passersby. The production crew recorded, took photos and oversaw the entire operation.
