INSPIRACJE
Tyskie OOH.
One of the Motorway 12x4m billboards from Jet Line has looked different for a few days. At the request of Media House: Zenith on behalf of Tyskie Browary Książęce and the Tyskie brand, a cut-out (as this additional spatial element is called in OOH industry language) has been installed on the billboard alongside the classic advertising poster.
The cut-out enlarges the billboard's outline, provides additional information and presents exceptionally elegantly both day and night – see for yourselves.
The cut-out enlarges the billboard's outline, provides additional information and presents exceptionally elegantly both day and night – see for yourselves.
You could actually say this is a directional campaign. It directs to the brewery, which is located just 68 km from the advertising location.
This is also an invitation campaign. Tyskie Browary Książęce was officially established in 1629 and this entire history can be excellently explored in the Museum – we encourage you to visit virtually and in person: Browary Tyskie
And this is also a campaign where the leading roles are played by: concept, sense of humor and geolocation. We always say: sometimes one well-located billboard is enough – and that’s exactly what’s happening in the “Drop by the brewery!” campaign from Tyskie.
And this is also a campaign where the leading roles are played by: concept, sense of humor and geolocation. We always say: sometimes one well-located billboard is enough – and that’s exactly what’s happening in the “Drop by the brewery!” campaign from Tyskie.
