Żywiec Zdrój OOH.

There are several things that are important in advertising and all of them are most important, in alphabetical order:

🔴 Graphics (colors, composition, one goal, logo placement...)
🔴 Slogan (ideally max 5 words)
🔴 Medium and placement (we have the best, by the way)
🔴 Product (quality may defend itself, but advertising is the lever of commerce)

Buy water for the road.
Who has answered like this, at least once in their life, to the question thrown at a gas station “"I'm going to pay, should I buy you something?"” 🙋🙋‍♀️