ARA MORE – Synergy of Digital out of Home and Technology
Educational Animation Series from Jet Line
Digital Out Of Home is a new medium that offers many possibilities.
Our series of educational animations will explain in a simple and accessible way what MORE screens are, how they work, and why they are so effective. We showcase their capabilities – from dynamic content personalization, through interactive campaigns, to data analysis and precise targeting with ARA technology.
See how to leverage the potential of DOOH in your marketing strategy and how to make your messages engage audiences in their most natural environment – on the move, on streets and in public spaces. Everywhere people are.
Let’s get started! 🚀
Product synergy
MORE – the only DOOH screen network organized so coherently. Screens are in shop windows, service points and food outlets – in the largest cities in Poland (G8)
Communication space for companies, brands, and businesses.
ARA – technology placed on MORE screens. For analyzing, reporting and maximizing the potential of screens.
The audience of your campaign broadcast on MORE screens. What is net audience?
The audience of DOOH ads are people who actually see each specific spot.
At Jet Line, it’s real, counted, and enriched with demographic data.
Thanks to ARA.TECH, the data is anonymized.
Do you ask your provider for Proof of Play? 🧐
Proof of play is an analysis of the method and quality of playback of planned multimedia resources. In practice, for Digital OOH campaigns, this means you can independently check at any time whether the spot is being broadcast according to plan
At Jet Line, the broadcast report (Proof Of Play) is created not based on data from the screen operator, but from an external auditor – Gemius.
This way, we will open a convenient path for brands to obtain verified, comparable, and transparently communicated data from providers.
What type of spot works best on Digital OOH? Static or dynamic?
The answer is: it depends. Because content is the most important.
Together with Kantar, we researched the effectiveness of MORE screens. It turned out that a dynamic spot can be up to 60% more effective. This is no coincidence – movement, contrasting colors, and good creative pacing significantly increase the chances of your brand being remembered. This is what affects the Top of Mind indicator – what your customer will remember first.
Does this mean it’s always worth producing a dynamic spot? Absolutely not! Sometimes we recommend static ones. Everything depends on the goals and should be considered individually. However, it’s always worth remembering that you can do MORE – add more colors, catchy copy, and everything will work as it should.
Wondering what will work best in your case?
Get inspired by our inspiration space: Inspiration Space – Jet Line. This is the best place to start.