If you're a driver, you probably know that since December 2019, creating a life corridor has been mandatory. Theoretically, everyone knows it's simple, easy, and necessary. But do they really? Move over when it's a matter of life and death!

What Do You Think about when You get in the Car?

When I have to drive to work, I leave home 5 minutes earlier just in case - you know, traffic jams.
But once I'm in the car, I think about various things, but least about driving.
I wonder if I turned off the iron, that I want to drink coffee, what I need to do where I'm going, and even: what I'll do when I get back from there.

However, I don't think about the possibility of an accident. An accident means a long traffic jam, waste of time, endless waiting.
I'll be angry because I'm in a hurry, I have plans and important things to do, and now the road is blocked and it's all for nothing.
Ambulances are wailing, the fire trucks are even louder, I have to move onto the grass to let them pass, there's chaos, I can't hear anything on the phone, and I need to call and say I'll be late. Did this have to happen today? When I don't have time?

That's why It's so Important, Because...

...because I'm thinking about what to do now - and I'm certainly not thinking that this accident could have happened to me. After all, these ambulances could be coming for me... Others aren't making way for the ambulance, fire truck coming to me. They can't move over because there are other cars around. So I wait for help longer than I would have to if only a life corridor had been created.

Why is this Important to Us?

As the owner of a nationwide network of OOH media, we drive a lot around Poland. We also know the power of media messaging and our out-of-home media; for years, we've been running commercial and social campaigns at Jet Line. That's why we came up with an initiative aimed at drivers and passengers, which really means all of us. We know that our billboards are a natural choice for educational campaigns about safety, prudence, and responsibility.

The graphic design was prepared by our partner, Directors agency.
The honorary partners of the campaign are institutions whose activities and mission are closely linked to the safety of road users:
General Directorate for National Roads and Motorways, National Road Safety Council, National Headquarters of the State Fire Service, Ministry of Health and Main School of Fire Service in Warsaw.