Do You Have Something Important to Say?

MORE screens are a place to tell everyone about something important. It's a bit like saying something out loud.

Thanks to you, I am myself and can be whoever I want to be. Piotr Tołoczko, actor
Thank you for letting me scribble in every book. Julia Mirny, illustrator
You taught me to have a helpful attitude towards people. Thank you, Mom. Ania Cyklińska, psychologist.

For Mother's Day, we asked eleven creators for one sentence about what they owe to their mothers. The sentence had to be short, the thought essential. Based on this, we prepared 9 spots and displayed them on DOOH screens in the streets of Warsaw.

Thank you for showing me the world and inspiring me with photography. Alina Kondrat, photographer.
Thanks to the freedom you gave me, today I do what I love. Rafał Hetman, reporter and blogger.

We Share Good Emotions

In each of our social roles, we can either support someone or be supported by someone. Even if unconsciously, as we can see, it often has long-term effects. Through these relationships, we define our choices, attitudes, life plans, profession, occupation, passion. What we receive and what we pass on is very important. During the still ongoing isolation, when we spend some time alone and certainly more with our families, different emotions arise, including difficult ones.
But the difficult ones come on their own, while it's good to share the positive ones.

Thanks to you, I love surrounding myself with plants. Maja, author of the Milk blog
Mom, thank you for showing me how to have fun with fashion. Sylwia Antoszkiewicz, stylist, designer.

We Share Inspirations

We decided to share inspirations. That's why until the end of the week, on MORE screens across Warsaw's streets, you'll see our campaign featuring: psychologist Ania Cyklińska, photographer Alina Kondrat, illustrator and painter Julia Mirny, Karolina and Wiola - authors of the Sisterhood and Sun blog, Maja Musznica and Magda Bałkowska from Milk portal, Qmamkasze.pl blog author Maia Sobczak, stylist and designer Sylwia Antoszkiewicz, actor Piotr Tołoczko, and reporter and blogger Rafał Hetman, talking about why they do what they do and what they're grateful to their mothers for.

I love you, Mom. Thank you for my existence. Maia Sobczak Qmamkasze.pl
Thank you for believing in our dreams. Wiola and Karolina, Sisterhood and Sun

Street Instagram

We've been working with some of these fantastic and inspiring people for several weeks. Their creativity and passions are present on the screens of the MORE network, which we designed as an informational and cultural-lifestyle channel. We call it the "Street Instagram," invite great people to collaborate, and we won't hide it: we get lots of joy from this cooperation. MORE screens are a network of DOOH carriers in shop windows, restaurants, and service points. They display 10-second spots, and what's very important in Jet Line's strategy, these spots are intentionally not exclusively commercial, which encourages pedestrians to look at them with greater interest.

See how it turned out.
And we wish all Moms the very best!