Do you remember which day of the week Mr. Ignacy Rzecki considered the most pleasant? It was Sunday. On Sundays, he designed and implemented new window displays in Stanisław Wokulski's shop. "In his view, windows not only summarized the store's inventory but should also attract passersby either with the most fashionable merchandise, beautiful arrangement, or a clever trick."

The purpose of a storefront was and is to catch the attention of passersby and invite them to enter. There's always something happening in the window display, and even if nothing is happening behind it yet because of renovation - the one-way vision foil announcement works: "new opening coming soon". Shops, restaurants, and service points want and need to stay connected. The storefront is the natural environment for advertising.

For several months now, storefronts have been very important to us, we're creating more space for communication in them. More means MORE.

MORE - a new network of digital outdoor carriers from Jet Line (DOOH network) - launches in October. We're not building new structures or setting up separate carriers. We've incorporated LCD screens into the storefronts of shops, restaurants, and service points. We're building a DOOH network in central city districts and selecting locations with maximum pedestrian traffic. We broadcast short, 10-second spots that can be changed and launched instantly, as the entire network is managed from one place: our office.

Campaigns on MORE screens will complement advertisements on our classic outdoor media, reaching different audiences or focusing on different messages: rapidly changing, dynamic, building various narratives depending on the time of day or weather. Additionally, they're consistent with communication on the internet, social media, and television.

"In the left window again, filled with samples of ties, gloves, galoshes, and perfumes, the central space was occupied by toys, most often moving ones. (...) carousel... We need to put a carousel in the window tomorrow, because the fountain has become commonplace."

Check if the fountains haven't become commonplace, because maybe it's time to prepare the carousels?