New DOOH Network, more Space for Communication. More, which Means MORE.
Do you remember which day of the week Mr. Ignacy Rzecki considered the most pleasant? It was Sunday. On Sundays, he designed and implemented new window display arrangements in Stanisław Wokulski's store. "In his view, windows not only summarized the store's inventory but should also attract the attention of passersby either with the most fashionable merchandise, beautiful arrangement, or a clever trick."
The purpose of a storefront was and still is to catch the attention of passersby and invite them to enter. Something is always happening in the display window, and even if nothing is happening behind it yet because of renovation - a one-way vision foil announcement works: "coming soon, new opening". Shops, restaurants, and service points want and need to stay in contact. The storefront is the natural environment for advertising.
For several months now, storefronts have been very important to us, we're creating more space for communication in them. More, which means MORE.
MORE, City Advertising Windows, a new network of digital outdoor media from Jet Line launches in October. We named it MORE, City Advertising Windows. We're not building new structures or setting up separate media carriers. We've incorporated LCD screens into the storefronts of shops, restaurants, and service points. We're building a network of screens in central city districts and choosing locations with maximum pedestrian traffic. We broadcast short, 10-second spots that can be changed and launched instantly, as the entire network is managed from one place: our office.
Campaigns on MORE screens will complement advertisements on our classic outdoor media, as they will reach different people or focus on a different message: rapidly changing, dynamic, building various narratives depending on the time of day or weather. Additionally, they're consistent with communication on the internet, social media, and television.
"In the left window, filled with samples of ties, gloves, galoshes, and perfumes, the central place was occupied by toys, most often moving ones. (...) carousel... We need to put a carousel in the window tomorrow, because the fountain has already become commonplace."
Check if fountains haven't become commonplace, because maybe it's time to prepare carousels?